Job Title: Director of Marketing
Location: Norcross, GA (Metro Atlanta Area)
Relocation: Available for the right candidate
Position Overview: We are looking for an experienced
Director of Marketing who has successfully led marketing efforts at mid to large-sized HVAC, Plumbing, or Electrical companies. This is a senior leadership role, critical to shaping the future of our brand and ensuring we continue to build and sustain our business. The ideal candidate will have a deep understanding of the home services industry, a proven track record in driving growth, and the strategic vision to lead our marketing team.
Key Responsibilities:- Strategic Planning: Develop and execute comprehensive marketing strategies that align with our business goals and drive growth across all service lines.
- Brand Management: Enhance and manage the Bardi Home Services brand to ensure a consistent and positive presence in the market.
- Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, social media, content marketing, and email campaigns to maximize online visibility and lead generation.
- Lead Generation: Drive and optimize lead generation initiatives across various channels, including digital, traditional, and grassroots marketing efforts.
- Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
- Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum ROI.
- Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
- Partnerships & Collaborations: Identify and establish strategic partnerships that can enhance our marketing reach and effectiveness.
Qualifications:- Industry Experience: Minimum of 5 years of experience as a Director of Marketing for a mid to large-sized HVAC, Plumbing, or Electrical company.
- Proven Success: Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition.
- Leadership: Strong leadership skills with the ability to inspire and guide a team towards achieving ambitious goals.
- Analytical Mindset: Data-driven with the ability to analyze metrics, identify trends, and adjust strategies accordingly.
- Creativity: Innovative thinker with a knack for developing unique marketing campaigns that resonate with target audiences.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
Why Bardi Home Services?- Growth Opportunity: Play a key role in shaping the future of a thriving company with ambitious growth plans.
- Competitive Compensation: We offer a competitive salary, performance-based bonuses, and a comprehensive benefits package.
- Relocation Assistance: For the right candidate, we offer relocation assistance to bring your expertise to our Norcross, GA office.
- Innovative Culture: Join a company that values innovation, continuous improvement, and the professional development of its employees.
Benefits:- 2 Weeks Paid Time Off annually
- Medical, Dental, and Vision benefits packages
- Short-Term & Long-Term Disability Insurance
- $15,000 Company Paid Life Insurance, additional coverage available
- 401k with company match at 2%
- Employee appreciation activities and events
- Incentive and Bonus structures
- Collaborative and empowering team in an inviting work environment
- Access to Atlanta Braves season tickets
