Director of Marketing at High Growth Software Company

Preparis

$90K — $130K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years leading marketing initiatives in a SaaS environment
  • Proven track record in achieving revenue results
  • Ability to manage multiple priorities and adapt quickly
  • Experience leading internal and external teams
  • Familiarity with Pardot and Salesforce.com
  • Bachelor's Degree required, business concentration preferred

Responsibilities

  • Develop marketing strategies with executive leadership to drive revenue
  • Lead and manage a team of marketing professionals
  • Create and implement lead generation programs focusing on SEO/SEM
  • Translate customer needs into product feature development
  • Oversee production of product content and training materials
  • Write compelling marketing content
  • Develop and execute event strategies such as webinars and trade shows

Benefits

  • Generous vacation policy
  • New laptop computer provided
  • Paid parking
  • Health benefits
  • Fast-paced, entrepreneurial work environment
  • Access to latest cloud computing and web technologies
  • Participation in quirky, team-building activities like 'Funventors'
  • Quarterly social events
Full Job Description
As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing. Primary Responsibilities • Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals • Manage a team of marketing professionals • Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM • Participate actively in translating customer/market needs into new feature development in our SaaS product • Manage product content production which includes online training programs, expert content and building a network of subject matter experts • Write marketing content • Develop event strategies including webinars and tradeshows • Develop customer marketing programs • Manage the company web site • Assist in preparing and monitoring consistent presentations & other materials used companywide Essential duties • Achieve the company's revenue goals and objectives • Manage marketing to quantifiable quotas and metrics within the marketing budget • Build the Preparis brand in key verticals • Communicate effectively with peers and employees as a key member of the team • Excellent writing skills, including original authorship of thought leadership content and marketing emails • Identify and solve any obstacles to successful execution Qualifications • Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment • Track record in delivering revenue results -Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines • Experience managing internal and external teams • Working knowledge of Pardot and Salesforce.com • Bachelor 's Degree required, business concentration preferred Additional Information The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients' expectations just as much as we believe in mid-day Wii tournaments and company "funventors." If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we'd love you to join our team! What You Will Get in Return • Base salary and bonus • Generous vacation benefit • New laptop computer • Paid parking • Health benefits • Fast paced, entrepreneurial environment • Exposure to the latest cloud computing and web technologies • Breakfast Club • Quarterly fun events

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