Our \u00a0Director of Marketing and Business Development\u00a0is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.
Job Duties include, but are not limited to:- Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs identifying potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
- Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Works in conjunction with clinical leadership to develop and promote new programs and services and in the negotiation/renegotiation of contractors with payors to generate volume.
- Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc. ensuring liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company\'s standards of conduct.
- Achieves budgeted volume goals for average daily census (ADC) and admissions.
Requirements for consideration:- Five years current experience in healthcare industry required.
- Three years\' experience in hospital sales/marketing required.
- Bachelor\'s degree in healthcare field or marketing preferred.
- Supervisory experience preferred.
- Must maintain acceptable driving record
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We value our employee\'s skills, talents and input. We believe in maintaining hospital environments where employees are valued, treated with dignity, respected, provided educational and training opportunities recognized and rewarded. These values are included in our competitive and comprehensive compensation and benefits.
