Position Summary
The Director leads a cross-functional Marketing Insights Team, represents Marketing in strategic planning and implementation meetings, and facilitates the development of integrated marketing plans in partnership with Franklin's CSGI (Center for Strategic Growth & Innovation), university stakeholders and marketing channel owners. Leading the Integrated Marketing area, the role is responsible for research and program marketing functions and oversees marketing initiatives related to new-program launches and high-growth programs.
Key Responsibilities- Represent Marketing in CSGI planning and facilitate integrated marketing plans for approved growth priorities in partnership with CSGI, university stakeholders and channel owners.
- Oversee the market research function and cross-functional Marketing Insights Team to identify program and market opportunities and secure leadership input on their potential.
- Operate market research tools and platforms to assess markets, analyze competitive conditions and uncover insights that support program and growth decisions.
- Translate approved opportunities into recommendations for business development and areas where the University should concentrate effort and resources.
- Oversee program marketing, including new-program launches, program-level market expertise and strategies to maximize high-growth programs.
- Prepare decision-ready recommendations regarding market priorities, program positioning, portfolio opportunities and launch readiness.
- Evaluate program, audience and market performance with channel owners and use the findings to refine future plans.
- Lead execution of high-level marketing plans and establish clear planning milestones and handoffs to Digital Strategy and Marketing Operations, and Brand Communications.
- Supervise the Program Marketing Manager, provide direction to the part-time Marketing Coordinator, and build alignment across CSGI leadership, academic, enrollment and business development teams.
Required Qualifications - Bachelor's degree in marketing, business, communications, research or a related field.
- Seven years of progressively responsible experience in integrated marketing, market planning, program or product marketing, market research or marketing strategy.
- At least three years of experience leading employees, major initiatives or cross-functional teams.
- Experience overseeing market research projects and managing external research partners.
- Demonstrated ability to apply research and performance data, translate complex information and produce clear recommendations.
- Strong planning, communication, presentation and relationship-management skills, with experience coordinating work across multiple departments.
Preferred Qualifications - Master of Business Administration.
- Experience with program, product or portfolio marketing and new-program or new-product launches.
- Higher education, enrollment marketing or adult-learner marketing experience.
- Experience working with business development, academic or institutional planning teams.
Additional InformationThis position follows an on-site hybrid work schedule and requires flexibility to meet departmental and university needs. Evening and weekend events may be required, and some travel is expected.
Franklin offers a competitive benefits package, incentive program, and free parking. In addition, Franklin provides free undergraduate tuition for employees and eligible family members, graduate tuition assistance for full-time employees and eligible family members, and a discount on doctoral tuition for employees.
