Coffee is "wakeup technology" that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, "Welp, that's coffee." Instead of shoulder shrugging, we've developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We've served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We're less than 1% done. Come join us for the remaining 99%.
We're looking for a
Director of Influencer & Affiliate Marketing to lead the strategy, execution, and optimization of our creator, ambassador, and affiliate programs. This leader will be responsible for developing a holistic ecosystem of partnerships that drive awareness, engagement, and measurable growth.
You will own the full lifecycle of influencer and affiliate relationships, from strategy and discovery to campaign execution, performance optimization, and long-term partnership growth. You'll blend creative brand storytelling with analytical rigor, building scalable programs that connect our products to the right audiences through authentic voices and trusted platforms.
Requirements- 8+ years of experience in performance and/or brand marketing with at least 4+ years leading influencer and affiliate programs, ideally in the CPG, DTC, or health and wellness space.
- Proven success building scalable, data-driven influencer and affiliate programs that deliver measurable business results.
- Deep understanding of influencer marketing platforms (Grin, Aspire, CreatorIQ, Mavrck, etc.) and affiliate tracking systems.
- Experience negotiating complex partnerships and managing budgets.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Strong analytical mindset with the ability to translate insights into actionable strategy.
- A genuine passion for health, wellness, and empowering people to live better lives.
Key Responsibilities:Strategy & Leadership- Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy.
- Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives.
- Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration.
- Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists.
Influencer Marketing- Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels.
- Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables.
- Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance.
- Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness.
Affiliate Marketing- Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation.
- Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners.
- Optimize commissions, promotions, and content to maximize conversions and revenue growth.
- Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently.
Data, Insights & Optimization- Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics.
- Use data to inform campaign strategy, audience targeting, and content direction.
- Continuously test new formats, partners, and incentive structures to stay ahead of industry trends.
Benefits- Be part of a mission-driven company revolutionizing the way people start their day.
- Competitive salary with performance-based incentives.
- Equity opportunities in a rapidly growing brand.
- Flexible, remote work environment.
- A passionate and innovative team that values creativity and collaboration.
- Ready to help us fuel the future of coffee? Apply now and let's build something extraordinary together.
