As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world. You'll lead go-to-market efforts across product launches, translate a deep understanding of our consumer into marketing activations that drive results, and bring our brand to life through 360 GTM and brand plans built in close partnership with cross-functional teams.
While our business is primarily DTC, you'll be comfortable working omnichannel-partnering closely with channel leads across DTC, Amazon, and retail, as well as social, events, and partnerships teams-to ensure consistent, breakthrough brand expression everywhere our consumer meets us.
In the spirit of agility and maintaining our "start-up" culture, this role requires the ability to think both strategically and creatively. We're looking for someone who is business minded, data driven, consumer centric, and results oriented.
RESPONSIBILITIES:- Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint
- Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans
- Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships
- Translate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyalty
- Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that's tailored to each channel while staying true to the brand
- Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences
- Support the development and execution of product partnerships that drive brand affinity, acquisition, and retention
- Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners
- Use consumer insights, data, and performance metrics to inform decision-making and continuously sharpen our approach
Requirements- Bachelor's Degree required
- 4-6 years of experience in a Brand Management or equivalent marketing role, ideally in CPG industry
- Proven track record of leading GTM efforts across product launches, building 360 GTM and brand plans with cross-functional partners, and communicating benefits and positioning across the marketing funnel
- Experience working in a primarily DTC business, with comfort operating omnichannel (DTC, Amazon, retail) and partnering closely with channel leads, social, events, and partnerships teams
- Demonstrated ability to translate consumer insights into marketing activations that resonate and drive results
- Strong organizational and project management skills, with the ability to manage multiple projects and timelines with a sense of urgency and accuracy
- Strong communication, cross-collaboration, and interpersonal skills, with the ability to solve problems both independently and as part of a team
- Proactive self-starter who takes ownership, brings high initiative and passion, and thrives in a fast-paced, scrappy, results-oriented start-up environment
WORK ENVIRONMENT:- This position is hybrid, working 2-3 days in office in Austin, TX
Benefits- Competitive salary and performance-based bonuses.
- Health, dental, and vision benefits.
- Paid time off and company holidays.
- Opportunities for career growth and professional development.
