Director of Hospitality & Agritourism

Ballerina Farm

Midway/Kamas, UT | Full-time

The Role

The Director of Hospitality & Agritourism is responsible for leading and elevating the overall guest experience across Ballerina Farm's customer-facing operations, including Retail, Agritourism, Events, Food & Beverage, and Guest Facilities.

This leader will serve as a member of the senior leadership team and provide strategic oversight across these functions, developing scalable systems, building high-performing teams, and creating exceptional guest experiences that reflect the Ballerina Farm brand and values.

The ideal candidate is an experienced hospitality leader who thrives in fast-paced environments, enjoys building teams and processes, and has a passion for creating meaningful experiences rooted in authenticity, quality, and service.

What You'll Do

• Develop and execute a hospitality strategy that creates exceptional and consistent guest experiences across all customer touchpoints.
• Foster a culture of warmth, ownership, accountability, and teamwork.
• Partner with functional leaders to improve operational efficiency, guest satisfaction, financial performance, and service standards across all hospitality functions.
• Analyze guest feedback, operational metrics, and financial performance to drive continuous improvement initiatives across the guest experience.
• Lead the planning and execution of events, tours, seasonal programming, and destination experiences that strengthen the Ballerina Farm brand.
• Establish scalable systems, SOPs, and performance metrics to support continued growth.
• Develop, coach, and mentor leaders and teams across hospitality functions.
• Foster collaboration across Retail, Culinary, Marketing, Operations, Facilities, and other business units to deliver seamless guest experiences.
• Ensure all guest-facing environments maintain exceptional standards for hospitality, cleanliness, presentation, safety, and service.
• Lead special projects and strategic initiatives as assigned.

Success in This Role

The Director of Hospitality & Agritourism will be successful by:

• Creating an exceptional, consistent guest experience across every customer touchpoint.
• Building high-performing leaders and engaged teams.
• Elevating Ballerina Farm as a premier agritourism and hospitality destination.
• Improving operational efficiency while preserving the authenticity of the Ballerina Farm brand.
• Developing scalable systems that support continued growth.
• Ensuring guests leave every interaction feeling welcomed, inspired, and eager to return.

Physical Requirements

• Ability to stand and walk for extended periods.
• Ability to lift up to 30 pounds occasionally.
• Ability to work indoors and outdoors in varying weather conditions.
• Ability to travel between Company locations as needed.
• Ability to work evenings, weekends, and holidays when business needs require.

What You'll Need

• 10+ years of progressive leadership experience in hospitality, retail, restaurants, food service, events, tourism, guest experience, or multi-site operations.
• Experience leading managers and cross-functional teams.
• Strong operational, financial, and business management skills.
• Experience in food service, restaurant, or guest-facing culinary operations.
• Experience building scalable systems, processes, and service standards.
• Excellent leadership, communication, coaching, and organizational skills.

Preferred Qualifications

• Experience in agritourism, destination hospitality, experiential tourism, ranches, farms, resorts, outdoor recreation, or similar guest-focused environments.
• Experience managing multiple locations or business units.
• Experience in luxury hospitality or premium customer experience environments.
• Experience overseeing public events and seasonal programming.

About the Opportunity

• This is a full-time, exempt position
• This position requires work to be performed on-site in Kamas and/or Midway, Utah.