Director of Growth (Marketing)

Chick-fil-A

$90K — $110K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales and marketing, preferably in the hospitality industry
  • Proven track record of increasing sales and brand awareness
  • Strong networking skills and ability to build community relationships
  • Expertise in managing marketing budgets and analyzing performance metrics
  • Experience with digital marketing tools and platforms (e.g., Canva, Google Workspace)
  • Excellent communication and organizational abilities
  • Ability to work independently and manage multiple projects efficiently

Responsibilities

  • Develop and implement a comprehensive Sales & Brand Growth Plan
  • Oversee in-store marketing initiatives, promotions, and merchandising
  • Analyze and report on the effectiveness of marketing campaigns
  • Cultivate partnerships with local organizations and businesses
  • Organize and lead community events to enhance brand visibility
  • Manage the marketing budget and coordinate the production of materials

Benefits

  • Opportunity to work in a dynamic and growing industry
  • Collaborative team environment focused on community outreach
  • Creative freedom to develop and execute marketing strategies
  • Engagement with local businesses and organizations
  • Potential for personal and professional growth within the role
Full Job Description
The Director of Growth is responsible for driving sales growth, increasing brand awareness, and building strong community relationships for the restaurant. This role connects in-restaurant execution with local outreach to create meaningful guest experiences and measurable results.

Key Responsibilities
  • Develop and execute a Sales & Brand Growth Plan (catering, mobile orders, 3rd party delivery, traffic, check average)
  • Manage in-store marketing, promotions, and merchandising
  • Track and analyze marketing performance and promotions
  • Build relationships with schools, nonprofits, and local businesses
  • Plan and execute community partnerships and events
  • Manage marketing budget and order marketing materials

What Success Looks Like
  • Increased customer traffic and guest frequency
  • Growth in catering, delivery, and mobile sales
  • Higher check averages
  • Strong community presence through partnerships (schools & organizations)
  • Host and execute engaging in-restaurant community events

What We're Looking For
  • Self-starter with strong time management and organizational skills
  • Outgoing, relational, and community-focused
  • Results-driven with a passion for sales and marketing
  • Strong communicator and team player
  • Ability to manage multiple projects and meet deadlines
  • Digital fluency: Canva, Google WorkSpace, Social Platforms etc.
  • Support restaurant operations to ensure promotional success and excellent guest experience

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