Director of Experiential Marketing & Events

Verisoul

$100K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of event marketing experience
  • Proven track record of creative event execution
  • Strong negotiation skills for vendors and venues
  • Ability to develop strategic and scrappy solutions
  • Experience managing budgets and timelines effectively
  • Proficient in crafting compelling pitches and taglines

Responsibilities

  • Develop end-to-end event strategy for the company
  • Generate and pitch innovative event ideas
  • Oversee execution of events including budget and vendor management
  • Measure event outcomes and impact on pipeline and brand lift
  • Collaborate closely with leadership and sales/marketing teams

Benefits

  • Free Lunch - personalized your way
  • $10K Relocation Bonus
  • 100% Insurance Coverage
  • 4% 401K Match
  • Unlimited Vacation
  • Up to 20 days Remote Annually
  • Beautiful Office
Full Job Description
Why this role exists

Events are one of our best channels. Some of what that's looked like:
  • We bought 1,000 tickets to a Cincinnati Reds game and turned it into the market research industry's biggest night out.
  • At a conference in Eastern Europe, we handed out Vericigs: branded cigarette packs with the tagline "We smoke fraud" and a warning label reading "Verisoul is harmful to bots." A customer later told us that's how they first heard of us.
  • Smaller mischief, too: a fake toy store booth, room service menus slipped under attendees' hotel doors.

We want a full calendar of ideas at that level, owned by one person whose whole job is to dream them up and make them happen. That's this role.

What you'll own
  • Event strategy end to end: collaboratively decide which conferences we show up to, what we do when we get there, and the events we invent from scratch.
  • The ideas themselves. You'll pitch concepts, defend them, kill the mediocre ones, and push the best past "that's too weird" into "that worked."
  • Execution: budget, vendors, venues, timelines. You'll own this, but will get support from contractors.
  • Results: pipeline and brand lift you can point to, including the deals that start with "I first heard of you at..."

You'll work directly with leadership and growth team (marketing & sales), with real creative license and budget when it matters. This is a mid-senior individual contributor role with no direct reports, but you'll be supported with in-house and contractor resources.

What great looks like in year one
  • Two or three activations that people in our industries describe to colleagues who weren't there.
  • A repeatable events engine: a calendar, a budget you manage like an owner, and a playbook for going from idea to shipped in weeks.
  • Sourced pipeline you can defend in a board deck, and at least one moment the whole industry talks about.
Who thrives here

You have a portfolio of weird bets that worked, strong opinions about why they worked, and the hands to execute: you can negotiate a venue, write a punchy tagline, and carry boxes, all in the same week. You know where the line is between irreverent and off-brand, and you like working close to it.

You're strategic and scrappy. We're growing rapidly, so you won't be inheriting a playbook and processes. We hope your favorite case study isn't just a well-run 10x10 booth, a badge-scan count, or a flawless vendor spreadsheet. This job is in Austin, in person, five days a week.

How to apply

Skip the cover letter. Send a resume and two things to [application email/link]:
  1. Your best and/or favorite experiential idea you've ever executed: what it was, what it cost, and what happened after.
  2. 60-second pitch for a stunt you'd run for Verisoul in your first six months. No deck!


Life At Verisoul

In office 5 days a week in Austin, Texas!

Benefits
  • Free Lunch - personalized your way
  • $10K Relocation Bonus
  • 100% Insurance Coverage
  • 4% 401K Match
  • Unlimited Vacation
  • Up to 20 days Remote Annually
  • Beautiful Office

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