Location: Hybrid - New York City (2 days per week in office)

Position Summary

The Director of Event Marketing will own the strategy, execution, and performance of ACA Group's global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function.

Operating as a player-coach role in a lean, high-impact team, you'll define the vision for event marketing while rolling up your sleeves to deliver exceptional programs and build a scalable events function. This is a highly visible role with direct exposure to executive leadership, offering the opportunity to shape a critical growth channel and influence how ACA shows up in the market.

Key Responsibilities

Strategy and Ownership

• Define and evolve ACA's global event marketing strategy, aligning programs to business priorities and growth objectives
• Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
• Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
• Identify opportunities to innovate, scale, and elevate the impact of events across the business

Program Leadership

• Lead the planning and execution of ACA's flagship conference, executive experiences, and industry events
• Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
• Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals

Operational Leadership

• Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
• Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
• Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
• Build and refine scalable processes, playbooks, and frameworks to support a growing events function
• Own and optimize the event technology ecosystem, including Cvent, ON24, Salesforce, and related marketing platforms, ensuring seamless registration, attendee engagement, lead flow, reporting, and post-event follow-up

Cross-Functional Collaboration & Visibility

• Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
• Present event strategy, plans, and performance insights to senior leadership
• Support executive stakeholders in maximizing their presence and impact at key events

Budget and Performance Management

• Own the event marketing budget and investment strategy
• Define success metrics and track performance across programs
• Deliver post-event reporting, insights, and recommendations to continuously improve outcomes

Team Leadership and Growth

• Lead and develop a small, high-impact team while contributing directly to execution
• Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
• Play a key role in shaping and scaling the events function over time

Qualifications

• 7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
• Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement
• Required experience with Cvent, Salesforce, and ON24; HubSpot experience preferred
• Strong working knowledge of event technology ecosystems, including event platforms, CRM and marketing automation systems, webinar/virtual event tools, reporting and attribution analytics, and budget/project management tools
• Experience operating in a fast-paced, lean environment with a willingness to be hands-on
• Strong stakeholder management and cross-functional collaboration skills
• Prior people management experience or readiness to step into a leadership role
• Willingness to travel occasionally for events and conferences
• Excellent organizational, communication, and problem-solving skills

Who You Are

• You're ready to step into a broader leadership role with more ownership and visibility
• You think strategically but enjoy being close to the work
• You're energized by building, improving, and scaling programs-not just maintaining them
• You're comfortable navigating ambiguity and taking initiative in a growing organization

What working at ACA offers:

We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. Our Total Rewards package includes medical and dental coverage and 401(k) plans, and a wide range of paid time off options as well as a flexible work environment. You'll also be granted time off for designated ACA Paid Holidays, Summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. We also offer unique benefits such as Student Debt Forgiveness and Pet Insurance.

Salary Range: $155K-$165K plus bonus