Director of Enrollment

EF Education First

$95K — $120K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Fluency in English; additional languages are a plus.
  • Proven sales leadership experience managing high-performance teams.
  • Expertise in prospecting and engaging leads via social platforms.
  • Strong negotiation skills coupled with a confident demeanor.
  • Customer-focused with active listening skills and curiosity.
  • Self-driven with an entrepreneurial mindset, goal-oriented and resilient.

Responsibilities

  • Manage enrollment targets for Masters and MBA programs in the U.S. and Canada.
  • Lead and coach a team of Enrollment Advisors from Boston HQ.
  • Set KPIs to enhance daily performance and long-term growth.
  • Cultivate a high-energy culture prioritizing excellence.
  • Develop and manage a scholarship strategy to improve conversion rates.
  • Design outbound messaging and outreach strategies for candidate engagement.
  • Organize in-person events and optimize outreach based on candidate behavior.

Benefits

  • Commitment to professional growth through trainings and workshops.
  • Four weeks of paid vacation and ten paid holidays in the first year.
  • Exciting business travel opportunities.
  • 25% company match on 401(k) contributions.
  • Comprehensive medical, dental, and vision coverage.
  • Access to wellness benefits including yearly fitness reimbursement.
  • Flex Spending Accounts (FSAs) for healthcare and dependent care.
  • Tenure-based sabbatical eligibility.
  • Robust Employee Assistance Program.
  • Discounts on travel and local businesses, and a well-designed office environment with flexible work-from-home opportunities.
Full Job Description
Job Description

We are seeking a driven and dynamic Product Head to join our high-energy sales team based in Boston, Massachusetts.

We're transforming how we recruit Masters and MBA degree candidates across the U.S. and Canada - This role will lead the rebuilding of our outreach engine - structuring pipeline generation, managing a high-performance sales team, and driving enrollment growth.

You will own the Masters and MBA pipeline - from first contact to enrollment - bringing structure to outreach, managing scholarship strategy, and personally influencing key candidates to join Hult

We are looking for a leader who combines strategic thinking with hands-on execution and a strong focus on results.

Key Responsibilities

1. Sales Team Management
  • Own the enrollment targets for Masters and MBA programs across the U.S. and Canada.
  • Lead a team of Enrollment Advisors, Coordinators and Converters from our Boston HQ.
  • Set clear KPIs and coaching rhythms to drive daily execution and long-term growth.
  • Build a high-energy, high-ownership culture focused on excellence.
  • Manage the scholarship strategy to accelerate decision-making and conversion.
  • Lead notification calls with accepted candidates and drive the individualized closing strategy.

2. Go-to-Market (GTM) tactics
  • Design and refine outbound messaging and outreach sequences for the team.
  • Use LinkedIn, AI-assisted tools and digital channels to engage candidates.
  • Create fast, authentic engagement loops that move prospects from cold to committed-via video, phone, or in-person 121s.
  • Own all core GTM channels: phone outreach (voice and messaging), events, digital outreach, brochure mailouts and alumni referrals.

3. Market development
  • Manage the team calendar, ensuring a high volume of in-person events, educational fairs, and 1-to-1 meetings, are organized in the region.
  • Identify trends and patterns in candidate behavior to optimize outreach efforts and generate referrals.

Qualifications
  • Fluency in English (additional languages are a plus).
  • Experience in sales leadership or management, with a track record of managing successful, high-performance sales teams.
  • Demonstrated ability to prospect and engage leads on LinkedIn and other professional social platforms, as a channel to organize phone or in-person meetings.
  • Strong communication and negotiation skills with a confident, professional presence.
  • Customer-focused, with a high level of curiosity and a talent for understanding and addressing candidate needs through active listening.
  • Self-driven, ambitious, and entrepreneurial.
  • Goal-oriented and resilient; eager to exceed sales targets-"Nothing is impossible" mindset.
  • Adaptable and open to learning from feedback.
  • A Bachelor's or Master's degree in business development, sales, or marketing is a plus.
  • Authorization to work in the United States


Compensation range for this role is $95,000 - $120,000, based on experience.

In addition, you can expect:
  • Commitment to professional growth: robust monthly calendar of trainings and workshops
  • Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
  • Exciting business travel opportunities
  • 25% company match on your 401(k) contributions
  • Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
  • Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
  • Access to fertility care and family-building support
  • Wellness benefits including a yearly fitness reimbursement
  • Frequent social and learning events, including access to our employee-run resource groups
  • Robust Employee Assistance Program
  • Tenure-based sabbatical eligibility
  • EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
  • Discounts at local venues and businesses
  • Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

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