SummaryNow, we are on an unstoppable mission for a
Director of Engagement Strategy to join our team. In this role, you'll craft tailored customer experiences that deliver the right message at the right time and in the right place-guiding audiences smoothly through their journeys toward adoption. You will provide leadership and strategic guidance for omnichannel orchestration for assigned accounts, connecting customer decision-making insights to channel plans, content plans, and engagement ecosystems that drive behavior change.
Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!
Role Essentials- Strategic Leadership: Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys.
- Audience Insight Translation: Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience.
- Team Leadership: Inspire, motivate, and develop engagement strategy team members while demonstrating deep fluency in engagement tools, platforms, and best practices.
What You'll Do- Create, Evaluate, and Optimize Omnichannel Plans: Lead the development and ongoing optimization of customer journeys and tactics to improve the overall engagement experience.
- Strategic Stewardship: Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience.
- Cross-Functional Collaboration: Bridge insights, creative, analytics, and media to build high-performing engagement ecosystems that bring campaigns to life.
- Client Leadership: Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations.
- Process Improvement: Act as an agency lead for process optimization and other strategic initiatives, as assigned.
- Team Management: Manage and support Engagement Supervisors and Engagement Strategists across day-to-day brand needs and strategic initiatives.
- Growth Identification: Partner with account teams to identify growth opportunities and prioritize project scope and business requirements.
- Business Development Support: Support new business opportunities and pitches, with strategic insights and guidance.
- Measurement Insights: Provide performance reporting and analytics recommendations, including Google Analytics, SEO/GEO, and UX/UI.
- Education & Enablement: Provide ongoing education to client and internal teams on omnichannel best practices, including channel expertise, trends, technologies, vendors, or partners.
Team Management and Mentorship- Lead by Example: Demonstrate curiosity, proactive problem-solving, and a solutions-oriented mindset.
- Coach and Develop Talent: Assign work to balance workloads and stretch team capabilities; mentor team members through feedback, training, and hands-on guidance.
- Performance Management: Participate in performance reviews and support individualized growth and development plans.
- Inclusive Culture: Foster a safe, inclusive environment that encourages innovation, diverse perspectives, and psychological safety.
What Makes You A Great Fit- Education: Bachelor's degree in a related field (business, marketing, communications, analytics preferred).
- Experience: 6+ years of digital, omnichannel, or engagement strategy experience; healthcare and agency experience strongly desired.
- Expertise: Omnichannel/digital marketing, customer relationship management (CRM), customer segmentation, content personalization, next best action mapping, social media, digital media, personal promotion, search (SEO/SEM/GEO), and strategic application of data and marketing analytics.
- Skills: Strong communication and presentation skills with proven client leadership and relationship management experience.
Benefits and Perks:- Medical, Dental and Vision coverage
- 401k with Company match of 50% on the first 6%
- Adoption Assistance - Up to $2,500 of financial assistance
- Company Paid Life Insurance, Short-Term and Long-Term Disability
- Short-Term Disability providing 100% of salary coverage
- Paid Parental Leave for birth and non-birth parents (4 weeks)
- Summer Fridays
- Flexible Time Off (FTO)
- 11 Holidays and End of Year Office Closure
- Company provided Learning and Development opportunities
- Free lunch Wednesdays
- Wellness Program
Compensation Range: $145,000 - $165,000 The starting salary offer will depend on the candidate's skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.
This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.
