Position OverviewT-H Marine is seeking a strategic and results-driven Director of eCommerce to lead and scale our digital business across direct-to-consumer and marketplace channels. This role owns the ecommerce P&L and is responsible for driving revenue growth, improving profitability, and building a scalable infrastructure to support long-term expansion.
The Director of eCommerce will oversee all aspects of the ecommerce ecosystem-including DTC (Shopify), marketplaces (Amazon, Walmart, and others), digital merchandising, performance marketing alignment, and backend systems-while working cross-functionally with Marketing, Sales (Aftermarket), Product Development, and Operations.
This is a leadership role for someone who has successfully scaled ecommerce businesses and can balance strategy, execution, and operational complexity in a fast-paced environment.
Key ResponsibilitiesP&L Ownership & Growth Strategy- Own the ecommerce P&L, including revenue, margin, and contribution profitability
- Develop and execute a multi-channel ecommerce growth strategy to scale the business toward aggressive revenue targets
- Identify and prioritize key growth levers including traffic acquisition, conversion rate optimization, AOV expansion, and product mix
Channel Leadership (DTC & Marketplaces)- Oversee all ecommerce channels including Shopify (DTC), Amazon (Vendor & Seller Central), Walmart, and emerging marketplaces
- Define channel strategy, pricing alignment, promotional cadence, and marketplace expansion opportunities
- Ensure consistent brand positioning and pricing integrity across all digital channels
Digital Merchandising & Conversion Optimization- Lead DTC merchandising strategy, including homepage, navigation, collections, and product page optimization
- Establish best practices for product content, SEO, and conversion optimization across all platforms
- Continuously improve the customer journey to increase conversion rates and overall user experience
Marketplace Strategy & Operations- Own Amazon and marketplace strategy, including catalog management, advertising alignment, inventory planning, and account health
- Drive marketplace growth while balancing channel conflict with OEM, dealer, and retail partners
Technology & Systems Infrastructure- Oversee ecommerce systems architecture, including Shopify, NetSuite, Celigo, EDI, marketplace integrations, and data flows
- Ensure accuracy and efficiency in product data, inventory syncing, order routing, and fulfillment processes
- Identify and implement technology improvements to support scalability and operational efficiency
Cross-Functional Leadership- Partner with Marketing to align ecommerce with paid media, email/SMS, content, and campaign strategies
- Collaborate with Aftermarket/Sales to align pricing, promotions, and channel strategy
- Work with Product Development and PIM teams to ensure accurate and timely product launches
- Partner with Operations and Fulfillment to improve inventory visibility, availability, and delivery performance
Customer Experience & Retention- Champion the end-to-end customer experience across all ecommerce touchpoints
- Improve site experience including search, navigation, checkout, and post-purchase communication
- Support lifecycle marketing efforts that drive repeat purchases and customer retention
New Revenue Streams & Expansion- Identify and develop dropship, third-party assortment, and new digital revenue opportunities
- Evaluate new platforms, partnerships, and channels to expand ecommerce reach
Analytics, Reporting & Insights- Establish clear KPIs and reporting cadence across all ecommerce channels
- Deliver weekly, monthly, and executive-level performance updates with actionable insights
- Use data to inform decision-making and continuously optimize performance
Team Leadership & Development- Build and lead a high-performing ecommerce team over time (merchandising, marketplace, operations, etc.)
- Foster a culture of accountability, execution, and continuous improvement
Qualifications- 7-10+ years of ecommerce experience, with a strong track record of scaling digital revenue
- Proven experience owning or influencing ecommerce P&L
- Deep understanding of DTC (Shopify) and marketplaces (Amazon, Walmart, etc.)
- Experience with ERP and integration systems (NetSuite, Celigo, or similar)
- Strong analytical mindset with the ability to translate data into strategy and execution
- Experience navigating inventory constraints, fulfillment challenges, and multi-channel complexity
- Excellent leadership, communication, and cross-functional collaboration skills
