Director of Ecommerce

Born Primitive

• $100K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Ecommerce or a related field
  • 6+ years of D2C ecommerce experience
  • 5+ years of team management experience
  • Required proficiency with Shopify Plus
  • Demonstrated success in driving revenue growth and achieving objectives
  • Comprehensive knowledge of customer behavior and data analysis

Responsibilities

  • Manage a team of developers, merchandisers, designers, and freelancers to enhance ecommerce channels
  • Develop and execute a comprehensive ecommerce strategy aligned with company KPIs
  • Create and implement an SEO strategy to boost organic traffic and customer acquisition
  • Oversee the development and maintenance of the ecommerce website
  • Enhance user experience to increase conversion rates across all platforms
  • Collaborate with cross-functional teams to execute multi-channel ecommerce efforts
  • Analyze sales performance and recommend strategies to drive revenue growth

Benefits

  • Generous Paid Time Off, including Christmas Eve through New Year's Day
  • Paid Sick Time
  • Comprehensive medical, dental, and vision benefits with company-paid life insurance
  • 401(k) plan with company matching
  • Clothing stipend and access to a free gym membership
Full Job Description
Company: Born Primitive (www.BornPrimitive.com)

Location: Virginia Beach, VA

Position: Full Time

Hours: Monday - Friday 9:00am - 5:00pm

Overview:

Born Primitive is seeking a growth-minded Ecommerce Director eager to build and implement a competitive ecommerce strategy within a D2C brand. As the Ecommerce Director, you will be responsible for developing and executing strategies to optimize Born Primitive's online footprint, drive sales growth, increase site traffic, and optimize customer experience across desktop, mobile and app sales channels. This role requires a deep and thorough knowledge of ecommerce best practices, ability to execute at a high level and collaborate cross-functionally in a fast-paced environment and stay abreast of industry insights and trends.

Essential Job Function:

  • Manage developer, merchandizer, designers and freelancers to optimize and maintain company's ecommerce channels spanning global markets
  • Develop comprehensive ecommerce strategy to achieve company KPI's and direct execution across cross-functional teams
  • Create and cascade SEO strategy to developers and copywriters to optimize organic footprint and customer acquisition
  • Oversee the development and maintenance of ecommerce site
  • Optimize user experience to increase conversion rate on desktop, mobile and app
  • Collaborate cross-functionally with Product, Marketing, Retail and Supply/Logistics team to establish cohesion and execute multi-channel efforts
  • Enhance user experience to drive higher AOV, LTV, and CVR
  • Analyze sales performance and implement strategies to drive revenue growth
  • Track KPI's and make data-based recommendations to senior leadership on a monthly basis


Desired Skills
  • Understanding of digital marketing best practices
  • Comprehensive knowledge of SEO/SEM
  • Understanding of CSS, HTML, and Java Script
  • Proficiency in UX/UI design
  • Experience and proficiency with using Google Analytics and interpreting data
  • Experience with various merchandizing and personalization tools (Nosto specifically)
  • Experience in desktop, mobile, and app optimization


Required Minimum Qualifications/Job Knowledge:
  • Bachelor's degree in Business, Ecommerce or Related Field
  • 6+ years of experience in Ecommerce, specifically D2C
  • 5+ years of experience managing a team
  • Shopify Plus experience (Required)
  • Demonstrated success in driving revenue growth and hitting objectives
  • Experience managing multiple large ecommerce sites and proficiency with CMS platforms
  • Comprehensive grasp of system design, merchandizing and user experience
  • Demonstrated success in utilizing data and consumer behavior insights to drive growth
  • Start-up experience (Preferred)


Physical Requirements:

This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs., and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs., work in extreme conditions (heat/cold), and/or travel on a voluntary basis.

How You Will Be Rewarded:
  • Competitive Salary
  • Generous Paid Time Off, including Christmas Eve through New Year's Day Off
  • Paid Sick Time
  • Benefits - Medical, Dental, Vision, including Company Paid Life Insurance
  • Supplemental/Voluntary Insurance Plans through Aflac
  • 401(k) Plan with Company Matching
  • Clothing Stipend
  • Born Primitive Free Gym Membership

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