Director of Digital ProductDepartment: Marketing
Direct Supervisor: VP, Ecommerce & Digital Product
Status: Full-time
Summary:The Director of Digital Product will lead the execution and optimization of digital experiences across all web and app platforms for all lines of business (Miami Dolphins, Miami Open, Formula 1 Hard Rock Miami Grand Prix, and Hard Rock Stadium). This role is focused on delivering seamless, high-performing customer journeys - from enhancing fan engagement to ticket discovery, lead gen and checkout. Reporting to the VP of Ecommerce & Digital Product, the Director will work closely with Engineering, Marketing, Sales, and external vendors to ensure enhancements are delivered on time, improve fan experience, and directly support revenue growth.
Location: - This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities: Customer Experience & Conversion Optimization - Partner with Sales, Brand and Operations to identify and resolve friction points in the customer journey.
- Lead UX/UI improvements across websites and apps to increase conversion and fan engagement.
- Design and run A/B tests on layouts, pricing displays, and purchase flows to maximize add-to-cart and purchase rates.
- Ensure digital experiences are accessibility-ready by collaborating with the Compliance team on ADA and regulatory requirements.
Execution & Delivery of Digital Enhancements - Lead the product lifecycle, manage the digital product roadmap, ensuring on-time delivery of enhancements that impact revenue and fan experience.
- Partner with Engineering on system integrations (CRM, ESP, ticketing, payment platforms and other digital systems), ensuring requirements are clear and solutions are tested before launch.
- Coordinate with external vendors to deliver upgrades that improve site and app performance without disrupting fan experience
- Oversee end-to-end QA for new releases to confirm functionality and speed
Performance Monitoring & Continuous Improvement - Monitor site and app performance, including load times, drop-off points, and cart abandonment
- Define, track and present KPIs including conversion rates, bounce rates, cart-to-purchase completion, and on-time project delivery
- Provide post-campaign recaps and insights on digital product performance to inform future sales and marketing decisions
- Recommend and prioritize enhancements that have measurable near-term impact on revenue and customer satisfaction
Collaboration & Cross-Functional Partnership - Translate business requirements into clear product needs for Engineering and vendor partners
- Act as a bridge between technical and non-technical teams, ensuring alignment and smooth execution of digital initiatives
- Work with the Compliance team (which reports to the VP) to confirm all new features and updates meet required standards before launch
Qualifications: - Bachelor's degree in digital marketing, computer science, business, or a related field; Master's preferred
- 7+ years of experience in digital solutions, eCommerce, or product management with a proven record of delivering successful digital projects
- 3+ years of experience as a digital product owner
- 2+ years of experience leading a team of 3+ within digital product, UX/UI, or eCommerce
- Strong expertise in web development principles, UX/UI, CRO (conversion rate optimization), and SaaS platforms
- Hands-on experience with QA, usability standards, and accessibility best practices
- Proven ability to collaborate cross-functionally, particularly in a highly matrixed organization
- Excellent communication skills with the ability to bridge technical and business discussions to influence strategic decisions
- Highly analytical, with a focus on using data and metrics to drive decisions and optimize the customer journey
- Strong project management skills with the ability to balance multiple projects and deadlines while delivering quality, timely results
- Familiarity with digital compliance and best practices, as well as with tools and systems integral to delivering a top-tier digital experience
- Demonstrated success in fostering a collaborative environment that aligns teams toward shared goals
- An instinctive understanding of user experience, with a passion for continuous improvement and innovation
Featured Benefits: - Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
