Director of Digital Product Management, Colleague and Personalization Enablement

Hyatt Hotels Corporation

$120K — $150K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital product management or related fields
  • Extensive experience with CRM and digital solutions in large enterprises
  • Strong leadership skills with experience managing product teams
  • Comfort in navigating ambiguous environments and complex organizations
  • Ability to translate high-level strategies into tangible product actions

Responsibilities

  • Define product strategy and roadmap for colleague-facing digital capabilities
  • Lead and mentor team of product managers and analysts
  • Maximize value of CRM-related products for colleagues and guests
  • Create business cases connecting product features to customer experience
  • Establish success metrics and monitor product performance
  • Align stakeholders throughout the product lifecycle
  • Identify and prioritize workflows for service enhancement through personalization

Benefits

  • Career development opportunities within a diverse organization
  • Engagement in a culture that fosters curiosity and innovation
  • Possibility to make a significant impact in guest personalization
  • Opportunity to work in a collaborative, cross-functional environment
  • Access to industry-leading resources and technologies
Full Job Description
The Opportunity

Hyatt Hotels Corporation seeks a Director of Product Management, Colleague and Personalization Enablement, to own the product strategy, roadmap, and delivery of digital capabilities that enable colleagues to deliver more personal, efficient, and context-aware service across on-property, contact center, and emerging guest personalization experiences. This leader will work in a highly matrixed organization that includes multiple business units and product teams across the enterprise. Working in close partnership with business leaders, this Director will identify areas of opportunity, develop product strategies across Digital channels and products, define success metrics, ensure stakeholder buy-in, and more. The role requires strong digital product leadership, comfort with ambiguity, experience translating enterprise strategy into colleague-facing products, and the ability to balance guest personalization, operational feasibility, data responsibility, and measurable business impact. The right candidate has CRM and digital product experience at large enterprises, ideally with experience working across physical, digital, and service environments. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

The Role

The Director of Product Management, Colleague and Personalization Enablement, owns the product strategy, roadmap, and delivery of digital capabilities that enable colleagues to deliver more personal, efficient, and context-aware service across on-property, contact center, and emerging guest personalization experiences. This leader will work in a highly matrixed organization that includes multiple business units and product teams across the enterprise. Working in close partnership with business leaders, this Director will identify areas of opportunity, develop product strategies across Digital channels and products, define success metrics, ensure stakeholder buy-in, and more. The role requires strong digital product leadership, comfort with ambiguity, experience translating enterprise strategy into colleague-facing products, and the ability to balance guest personalization, operational feasibility, data responsibility, and measurable business impact. The right candidate has CRM and digital product experience at large enterprises, ideally with experience working across physical, digital, and service environments.
• Translate enterprise personalization, service, loyalty, and operational strategies into clear product strategies, roadmaps, and measurable outcomes for colleague-facing digital capabilities.
• Lead, coach, and develop product managers and business analysts, building product craft, ownership, prioritization discipline, and strong cross-functional delivery habits.
• Maximize the value of assigned colleague enablement and guest personalization products, including CRM-related capabilities.
• Develop business cases and investment recommendations that connect product scope to guest personalization, colleague efficiency, loyalty, and measurable business value.
• Define product scope, phasing, MVP approach, success metrics, measurement plans, and ongoing product health monitoring.
• Build alignment across business and technology stakeholder groups and partners throughout discovery, delivery, launch, and optimization.
• Identify, validate, and prioritize colleague workflows and guest/customer moments where personalization can improve service, reduce manual effort, and drive loyalty or commercial impact.

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