Job SummaryMathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long-term customer value.
This person will lead a team to define, evolve, and drive MathWorks' digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage. As MathWorks business and go-to-market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it-remaining grounded in customer needs, product realities, and market context-while maintaining clarity, focus, and credibility with technical audiences.
If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.
Responsibilities - Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
- Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
- Partner closely with Sales, Customer Success, Product and Industry Marketing, Marketing Operations and regional teams worldwide
- Define and execute the global campaign framework, including planning, prioritization, and measurement
- Ensure programs support adoption, expansion, and long-term customer value in addition to acquisition
- Guide digital marketing strategy across web experiences, digital and paid promotion, and search
- Apply strong judgment while influencing channel and investments strategies based on market and go-to-market context
- Establish clear success metrics and governance that emphasize meaningful outcomes
Minimum Qualifications- A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.
Additional Qualifications - 5+ years of demonstrated experience managing people managers
- 10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
- Deep understanding of marketing and market requirements in engineering-led, technical markets
- Experience operating in subscription or SaaS-based software business models
- Proven ability to define frameworks, guide complex systems, and build alignment across teams
- Strong people-leadership, communication, and cross-functional collaboration skills
- Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use
