Director of Digital Marketing & Analytics

&Barr

$110K — $130K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in analytics, paid social, and paid search required.
  • Proficiency in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google AdWords (certified), and Facebook Business Manager.
  • Extensive knowledge of Microsoft Excel is a must.
  • Previous management experience is essential.

Responsibilities

  • Drive analytics efforts across various digital platforms, including web, display, video, CTV, search, and social.
  • Lead, supervise, and implement paid search and social campaigns.
  • Collaborate with cross-functional teams to optimize digital marketing strategies.
  • Analyze campaign performance and provide actionable insights for improvements.
  • Develop reporting structures utilizing advanced analytics tools.

Benefits

  • Comprehensive health benefits including medical, dental, and vision coverage.
  • 401(k) retirement plan with company match.
  • Generous paid time off and holiday schedule.
  • Professional development opportunities and training programs.
Full Job Description
What we are looking for:

We are looking for a Director of Digital Marketing & Analytics who will help drive analytics efforts across digital mediums, including web, display, video, CTV, search and social, and assist in leading, supervising and implementing paid search and social campaigns. The ideal candidate would have over 10 years of digital campaign management and analytics experience, as well as experience managing direct reports. Agency experience is preferred.

Required Qualifications:
  • 10+ years of combined analytics, paid social and paid search experience required.
  • Experience in in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google AdWords (certified) and Facebook Business Manager.
  • Extensive knowledge of Microsoft Excel required.
  • Previous management experience

Nice to haves:
  • Agency experience

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