What Will You Do?Own the Demand Generation Strategy- Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
- Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
- Deploy ABX as a precision tactic - applied to the right ICP segments at the right time as part of a broader channel strategy
- Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
- Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
Lead and Enable the Growth Manager Team- Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
- Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team's operating model as inbound and brand-sourced demand grows
- Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops
Grow the Content and Inbound Engine- Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey
- Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search
- Apply a modern point of view on content gating - treating distribution and trust as strategic levers alongside lead capture
Drive Brand and Market Presence- Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D
- Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
- Partner with the VP of Marketing on campaign narrative and integrated campaign execution
Partner on Systems and Data- Partner with Revenue Operations - who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) - to optimize systems for demand generation impact
- Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution
- Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine
What Skills Are Needed For This Role?Experience & SkillsRequired- 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
- Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
- Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
- Fluency across the full channel mix - paid, organic, outbound, events, email - with informed opinions about what each channel is good for and when
- Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
- Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
- A team player - we're a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
- Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.
Strongly Preferred- Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas
- Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar)
- Experience managing or contributing to brand and thought leadership programs alongside demand generation
- Familiarity with AI's impact on organic search and content discoverability, and how to adapt content strategy accordingly
What you need to be successful in this role- You are a systems thinker. You build frameworks before campaigns and strategies before tactics.
- You are intellectually honest about performance. You kill underperforming programs without sentiment.
- You are a builder by nature. Defining strategy and shaping a function energizes you more than running someone else's playbook.
- You treat brand as a demand generation lever, not a separate department.
- You understand that outbound is a tool, not an identity. You don't confuse activity for pipeline.
- You know how enterprise buyers actually buy - through peer trust, dark funnel research, and committee consensus - and you've built programs that work with that reality, not against it.
- You are comfortable managing several initiatives at once and are willing to change course based on evidence or changing priorities
Hiring ProcessTo Apply: Submit a resume and a brief note (3-5 sentences) on what you think most B2B demand gen teams are getting wrong right now. We're not looking for a cover letter. We're looking for a point of view.
Step 1Step 2Step 3After you apply, a recruiter may reach out to you for an introductory call.If your background is a match for the role, we will reach out to schedule a phone interview.If you continue through the process, you will participate in virtual interviews with a total of 3-7 people, depending on the seniority of the role.Plus 20% Bonus Opportunity
Director of Demand Generation Pay Range
$160,000-$165,000 USD
