10+ years in media/public relations, journalism, or corporate communications.
Strong portfolio demonstrating earned media success in top business and tech publications.
Established relationships with journalists and media influencers.
Exceptional writing and editorial skills across various formats.
Strategic mindset with proactive media instincts.
Experience in fast-paced tech or public-facing organizations.
Bonus: Background in public safety, B2B SaaS, or GovTech.
Responsibilities
Own and implement Axon's global media relations strategy.
Build and sustain media relationships with key figures across platforms.
Drive narratives through outreach and media strategies that enhance Axon's profile.
Lead communication for product launches, announcements, and customer stories.
Manage and respond to inbound media inquiries effectively.
Create press releases, media briefs, and key messaging documents.
Prepare executives for media engagements and speaking opportunities.
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all employees
Medical, Dental, Vision plans available
Fitness Programs offered
Emotional & Mental Wellness support
Learning & Development opportunities
Complimentary snacks in the office
Full Job Description
We9re looking for an exceptional media relations leader to own and elevate Axon9s global earned media strategy. This person will shape how media, journalists, customers, and the public understand Axon9s mission and impact.
This is not a traditional press relations role. We need someone who thrives in complexity, understands how to build trust in highly visible environments, and can proactively shape conversations around technology that is redefining public safety. Your Impact
As Director of Communications & PR, you will lead Axon9s earned media strategy and execution, helping build awareness, credibility, and trust in one of the world9s most innovative technology companies. You will own end-to-end media relations, cultivating relationships with key journalists, driving proactive storytelling, managing media inquiries, and securing impactful coverage that advances understanding of Axon9s products, customers, and mission.
Working closely with leaders across Marketing, Product, Customer Success, Government Affairs, Legal, and Investor Relations, you will identify and elevate the stories that matter most to Axon9s stakeholders. You will translate complex technologies, product innovations, and company initiatives into compelling narratives that resonate with media, customers, investors, policymakers, and the broader public. From major company announcements and product launches to customer success stories, executive visibility opportunities, and thought leadership initiatives, you will develop and execute communications strategies that strengthen Axon9s reputation and advance our mission to Protect Life.
As a steward of the Axon brand, you will ensure consistency and clarity across external communications, helping shape how our company, products, and mission are understood in the market. You will build trusted relationships with key stakeholders, identify emerging opportunities and risks, and help position Axon as a leader in public safety technology and innovation.
This role reports to the VP, Head of PR & External Communications. What You9ll Do
Own and execute Axon9s global media relations strategy and day-to-day earned media program.
Build and maintain relationships with journalists, editors, producers, analysts, and industry influencers.
Drive media outreach and press strategy to elevate Axon9s narrative, thought leadership, product innovations, and business momentum across top-tier business, technology, and industry outlets.
Lead communications efforts around product launches, company announcements, customer success stories, events, partnerships, acquisitions, and executive thought leadership opportunities.
Manage inbound media inquiries and coordinate timely, accurate responses with internal stakeholders.
Develop press releases, media materials, talking points, Q&As, briefing documents, and messaging frameworks.
Partner with executives and subject matter experts to prepare for media interviews, speaking engagements, and press opportunities.
Monitor the media landscape, industry trends, competitor activity, and emerging news opportunities to inform strategy and identify opportunities to elevate Axon9s reputation and influence.
Support issues management and crisis communications efforts as needed.
Manage external PR agency partners and ensure strong execution against business objectives.
Monitor trends, track metrics, and report on PR performance, share of voice, and message pull-through to continuously improve impact and ROI across campaigns.
What You Bring
10 years of experience in media relations, public relations, journalism, corporate communications, or a related field, with a strong portfolio of earned media in national business, tech, or industry press.
Proven success securing impactful earned media coverage across business, technology, national, and trade publications.
Strong media relationships and experience working directly with reporters and editors.
Excellent writer and editor across formats including press releases, pitches, messaging frameworks, executive communications.
Strategic thinker with sharp media instincts, a bias for action.
Experience working in a fast-paced technology company, agency environment, or public-facing organization.
Bonus: Experience in public safety, B2B SaaS, GovTech, or regulated industries
Success in this Role Looks Like
Oversees a consistent and positive drumbeat of positive earned media while providing strategic reactive communications council
Builds new relationships with government affairs team to help earn more community focused media to support our customer relationships
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Don9t meet every single requirement? That9s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you9re excited about this role and our mission to Protect Life but your experience doesn9t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
