As a member of the properties Executive Committee, the Director of Events is a highly visible role with exposure to Senior and Corporate leadership. This position reports to the hotel's Director of Sales & Marketing.
The Director of Events manages overall Event Sales and Event Planning standards including supervision of Event Managers and administrative staff. Areas of emphasis include on-going training of staff and other administrative duties. This role will also be responsible to achieve individual booking goals, as well as support the Events colleagues to achieving property Event goals. The Director should be proficient in all aspects of the Event Sales and Event Planning.
Duties include:
- Responsible for short and long term planning and the management of Event Sales and Event Planning, including team and individual revenue contribution
- Develop and recommend the budget, marketing plans and objectives and manages within those approved plans
- Maintain or exceed budgeted sales and profits in all event areas
- Develop and implement effective marketing plans for generating catering revenues
- Experience evaluating each piece of event business to ensure business can be properly serviced
- Monitor sales performance of Event Sales Managers
- Ability to put together creative and innovative menus based on skills of the kitchen
- Work closely with Chef on pricing specialty menus
- Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions
- Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set-ups
- Leads event team to build long-term, value-based customer relationships that enable achievement of hotel Event sales objectives
- Administer all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures
- Coach and counsel employees to reflect Hyatt service standards and procedures
