22squared is seeking a modern, hybrid media leader to drive both client leadership and media strategy across our portfolio of media-only and integrated client engagements. This role reflects the evolving structure of modern media to guide clients through strong accountability, fast decision-making, and growth of business outcomes.
This individual will serve as the primary strategic partner to clients, while also owning end-to-end media planning, team leadership, and operational excellence. They will help build and lead a team structured around integrated planning and client delivery, replacing traditional silos with a more agile, outcome-driven model.
Key Responsibilities
Integrated Media Planning
- Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
- Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
- Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
- Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
Client Leadership & Growth - Media Only Accounts
- Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
- Translate business objectives into clear media strategies that drive measurable growth
- Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
- Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
Team Leadership & Department Oversight
- Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
- Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts
- Set clear expectations for quality, accountability, and client delivery across the teams working collaboratively with media operations leadership
- Help build scalable processes that improve speed, clarity, and consistency
- Collaborate with department leads across the portfolio (media and creative) to define strategic media planning and business leadership growth, goals, ways of working and product & service offerings
Operational & Strategic Excellence
- Drive rigor in planning outputs, timelines, and deliverables
- Ensure alignment between strategy, execution, and measurement
- Partner with data and tech teams to elevate planning through advanced tools, automation, and AI
- Contribute to agency-wide media POVs, thought leadership, and innovation
- Participate in agency thought leadership and represent 22squared across the industry
Qualifications
- 10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment
- Proven ability to lead both client relationships and media planning functions
- Strong understanding of the modern media ecosystem, including:
- Digital and performance media (paid social, search, programmatic)
- Retail media and emerging platforms
- Cross-channel planning and full-funnel strategy
- Experience managing and developing high-performing teams
- Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc
- Strong analytical mindset with comfort translating data into actionable strategy
- Excellent communication and presentation skills, with executive presence
- Experience working in or with integrated, evolving agency models preferred
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