Director of Business Development and Marketing

Devereux Advanced Behavioral Health

$95K — $125K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred in relevant fields.
  • Minimum 5 years in marketing, admissions, or business development, ideally in behavioral health.
  • Proven track record of developing and implementing successful marketing and sales strategies.
  • Strong writing and communication skills with a focus on relationship-building.
  • Experience in a matrixed organization with local and remote collaboration.

Responsibilities

  • Develop and implement strategic marketing initiatives to boost program awareness.
  • Partner with the national marketing office on digital media and content creation.
  • Represent the organization at conferences and community events to enhance outreach.
  • Analyze industry trends to identify growth opportunities and adapt strategies accordingly.
  • Collaborate with internal teams to establish new funding partnerships.
  • Nurture and build relationships with key referral sources and stakeholders.
  • Manage the final stages of the sales cycle including contract negotiation.

Benefits

  • Collaborative team environment focused on meaningful impact.
  • Opportunity to represent a reputable organization in the community.
  • Chance to lead strategic initiatives for organizational growth.
  • Flexibility in work location with some travel required.
Full Job Description
Description

Are you an enterprising professional in behavioral health sales with business development skills and a marketing expert? Join us as our Business Development and Marketing Director at Devereux League City!

 

                                                                                                                      In this vital role, you will be responsible for but not limited to:

Marketing & Outreach

 

Develop and implement strategic marketing initiatives to enhance program awareness and enrollment.

Partner with our national marketing office on digital marketing, social media, and content creation to promote the program’s services.

Represent Devereux Texas League City at conferences, community events, and networking engagements.

Monitor industry trends to identify opportunities for growth, differentiation and adapt strategies accordingly to ensure consistent referral volume in alignment with organizational goals.

Collaborate with finance, admissions, and contracting to develop new funding partnerships.

Lead marketing initiatives to include developing and executing comprehensive marketing strategies to increase program visibility, build payer and referral agency relationships, and drive referrals.

 

Business Development:  

 

Analyze market demands and the highly competitive landscape to identify and pursue new revenue sources nationwide.

Respond to business opportunities, including RFPs, with superior writing and innovative thinking. Manage final stage of the sales cycle including negotiation and contract signing. 

Oversee the admissions and utilization management team for our esteemed residential treatment program. 

Nurture current business relationships and proactively establish new relationships with referral sources, including school districts, state agencies, Medicaid programs and MCOs, healthcare professionals, and advocacy organizations nationwide.

 

 

 

 

 

 

 

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Qualifications

Education: Bachelor's degree required; Masters Degree preferred in Health Care, Marketing, Healthcare Management, Communications, Human Services, Education, Organizational Leadership or Business Administration. 

 

Experience: 

  • Minimum 5 years of extensive experience in marketing, admissions or business development experience, preferably in the autism/IDD/behavioral health space.
  • Proven ability to independently develop and implement marketing and sales strategies that successfully drove growth and engagement. 
  • Excellent writing and communication skills. A relationship-builder!
  • Demonstrated ability to work effectively in a matrixed organization with local and remote stakeholders is required.

The selected candidate will be a team player-here at Devereux Texas we work collaboratively and are not afraid to roll up our sleeves for our noble cause.

Ability to travel up to 25%.

Devereux has a zero-tolerance policy for abuse and maintains policies and procedures to systematically reduce the risk of abuse to occur in our organization. Devereux fosters a culture of reporting abuse, and will cooperate with the authorities to the fullest extent possible.

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