Director of Business Development

AccordCare Home Health
Location: Jacksonville, FL
Schedule: Full-Time

Overview

The Director of Business Development is a strategic leadership role responsible for driving growth and expanding market presence for the home health agency. This individual will lead all sales and marketing initiatives, with a focus on cultivating referral relationships, increasing patient admissions, and mentoring a high-performing team of Home Health Liaisons. The Director will serve as a key liaison between external referral partners and internal clinical and operational teams to ensure seamless transitions of care and exceptional service delivery. Success in this role requires a deep understanding of the home health industry, a strong network of referral sources, and a passion for coaching and developing sales professionals. This is a field-based role with a blend of strategic planning, community engagement, and hands-on team leadership.

Key Responsibilities

• The role develops and executes business development strategies that drive census growth and expand referral partnerships across physicians, hospitals, skilled nursing facilities, assisted living communities, discharge planners, and community organizations. It maintains a targeted pipeline of prospective referral sources and identifies new market opportunities.
• It recruits, trains, and mentors Home Health Liaisons, provides ongoing coaching and performance evaluation, and builds a sales culture defined by accountability, professionalism, and consistent results.
• It maintains strong relationships with key referral sources, conducts regular in-field visits with team members to reinforce effective sales techniques, and represents the organization at community events, health fairs, and networking functions to strengthen market presence.
• It establishes and monitors individual, and team sales goals, uses CRM or designated systems to track activity and results, analyzes referral trends and competitor activity, and delivers regular performance reports to executive leadership.
• It partners closely with clinical, intake, and operational teams to ensure seamless patient onboarding and satisfaction, communicates field insights to support continuous improvement, and reinforces a service model focused on reliability and responsiveness.
• It ensures full compliance with organizational policies and all applicable federal and state healthcare regulations, including Medicare and Medicaid requirements, and maintains the highest standards of professionalism, confidentiality, and ethical conduct.
• Other duties may be assigned based on organizational needs.

Experience / Education

• A bachelor's degree in business, marketing, healthcare administration, or a closely related discipline is preferred.
• Candidates should present a minimum of five years of progressive experience in sales, marketing, or business development, including at least two years of leadership responsibility in home health, hospice, or post-acute care.
• Demonstrated success in census growth, referral development, and territory management within home health is essential, along with experience guiding and mentoring sales teams such as home health liaisons.
• Familiarity with CMS standards, Medicare and Medicaid reimbursement, and referral workflows is required. The role calls for strong leadership and team-building capabilities grounded in a coaching mindset, along with clear communication and relationship management across varied clinical and community audiences.
• Candidates must show strategic and analytical strength to interpret data, spot trends, and translate insights into action.
• Proficiency with CRM platforms, the Microsoft Office Suite, and digital communication tools is expected. Strong organizational habits, effective prioritization, and comfort working independently in a fast-paced field environment are required. A valid driver's license, dependable transportation, and regular travel within the assigned territory are necessary.

Work Environment

This position operates in both office and field environments, with extended computer use and frequent communication across in-person and virtual formats. As a key leader in home health sales and marketing, the role involves regular travel to physician offices, hospitals, senior communities, and other referral sources to build and maintain strategic relationships. Physical activities include sitting, standing, walking, driving, and occasional light lifting, consistent with the demands of professional business development in the healthcare industry. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Tasks do not routinely involve exposure to blood or body fluids but may require the performance of unplanned tasks where exposure could occur.

Why Join Us
You will be part of a collaborative team committed to patient-centered care, clinical excellence, and professional growth. We offer a supportive environment where your expertise has a direct impact on patient outcomes and organizational success.