Why This Role MattersPerformance marketing captures demand, but Brand marketing creates it.
As Director of Brand Marketing, you are the guardian of the narrative. You will ensure that our clients aren't just "running ads," but building coherent, culturally relevant brands that people actually want to be part of. You will bridge the gap between "Brand Love" and "Hard Sales," proving that a strong brand identity is the ultimate performance hack. You will ensure that every touchpoint-from the TikTok hook to the email welcome series-tells one powerful, cohesive story.
What You'll Do1. Define the Brand North Star- Develop and refine brand positioning, voice, and visual identity guides for a portfolio of high-growth DTC clients.
- Move clients away from generic marketing speak into sharp, differentiated territories that cut through the noise.
- Conduct deep market research and competitor analysis to find the "White Space" where our clients can win.
2. Full-Funnel Orchestration- Ensure the "Brand Promise" made in the ad is kept on the landing page and the post-purchase experience. You own the consistency of the customer journey.
- Plan and execute major "Brand Moments"-product drops, influencer collaborations, and seasonal campaigns that spike revenue and organic search volume.
- Align the Performance Team (Media Buyers) with the Creative Team to ensure we aren't sacrificing brand equity for cheap clicks.
3. Turn "Vibes" into Value- Translate cultural trends into brand strategy. You know when a brand should jump on a meme and when they should stay in their lane.
- Oversee organic social strategy, ensuring that our paid media is supported by a thriving community presence.
- Mentor a team of Brand Strategists and Social Managers to think commercially, not just creatively.
4. Client Partnership- Serve as the senior strategic voice for the client. You are the person who challenges their assumptions and pushes them to be bolder.
- drive retention by showing clients that we are building their asset value, not just their monthly sales figures.
How You'll Be Measured (KPIs)- Brand Lift & Search Volume: Are more people searching for the brand organically?
- CAC Efficiency: Strong brands convert cheaper. Are we lowering acquisition costs over time?
- Retention (LTV): Are customers coming back?
- Client Satisfaction (NPS): Do clients feel understood and guided?
Who You Are1. The "Brand-formance" Expert- 7+ years of experience in brand marketing, marketing leadership, or strategy at a high-growth agency or brand.
- You reject the idea that Brand and Performance are enemies. You know that the best branding drives the best performance.
2. A Storyteller with a Spreadsheet- You can write a compelling manifesto, but you can also analyze a cohort retention report.
- You understand that "Brand Awareness" is useless if it doesn't eventually lead to a transaction.
3. A Culture Hawk- You are deeply plugged into culture. You know what's happening in Fashion, Beauty, and Lifestyle before the trade publications write about it.
- You have impeccable taste and high standards. You know the difference between "premium" and "pretentious."
Perks & Benefits- Competitive Compensation: $80,000-100,000/year.
- High-Impact Work: Shape the identity of high-spend DTC brands where your strategies directly impact millions in revenue.
- Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
- Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.
Department Strategy & Account Locations Los Angeles HQ
