About the Job

Director of Brand Marketing

Summary:

We are seeking a strategic, entrepreneurial, and commercially-minded Director of Brand Marketing to lead the next phase of growth for the brand. The Director of Brand Marketing will lead brand strategy, innovation planning, go-to-market execution, and integrated marketing initiatives that drive both cultural relevance and business performance.

This individual will be responsible for defining how Danessa Myricks Beauty shows up in the market-from product launches and retail activations to founder storytelling, content strategy, consumer engagement, and omnichannel marketing. They will serve as a key business leader, partnering cross-functionally to translate consumer insights and brand vision into breakthrough marketing programs that drive awareness, trial, loyalty, and revenue.

The ideal candidate combines strategic brand thinking with operational excellence and a deep understanding of today's beauty consumer. They are equally comfortable building long-term brand equity and delivering short-term business results.

Key Responsibilities:

Brand Strategy & Growth Leadership:

• Lead development of annual and long-range brand strategies that drive sustainable growth and strengthen brand equity.
• Own brand planning, forecasting, budgeting, and key business objectives across the portfolio.
• Define strategic priorities and growth opportunities based on consumer insights, category trends, competitive intelligence, and business performance.
• Serve as a steward of the Danessa Myricks Beauty brand, ensuring consistency across all consumer touchpoints.

Integrated Marketing & Omnichannel Strategy:

• Develop and execute integrated 360° marketing strategies that drive awareness, engagement, conversion, and loyalty.
• Lead omnichannel planning across retail, e-commerce, social, influencer, PR, experiential, education, and paid media.
• Ensure all marketing initiatives are aligned with business objectives and deliver measurable commercial impact.
• Partner closely with Digital, Social, Creative, PR, and Sales teams to ensure a seamless consumer experience.

Innovation & Product Launch Leadership:

• Partner with Product Development to shape innovation strategy and support the long-term product pipeline.
• Lead consumer positioning, messaging, launch strategy, and commercialization plans for all new product introductions.
• Develop comprehensive go-to-market plans that drive excitement, education, and sell-through across channels.
• Ensure product stories clearly communicate innovation, artistry benefits, and consumer relevance.
• Lead the successful commercialization of a large portfolio of annual product launches

Founder-Led Brand Building:

• Partner closely with founder Danessa Myricks to amplify her voice, vision, artistry, and industry leadership.
• Develop marketing programs that leverage founder credibility and authenticity to strengthen brand affinity.
• Create opportunities for founder storytelling across channels

Retail & Commercial Marketing:

• Partner with Sales and Retail Marketing teams to create best-in-class retail programs and shopper marketing initiatives.
• Partner with Sales and Retail Marketing to develop in-store and online retail experiences that drive awareness, conversion, and consumer engagement.
• Build strong retailer partnerships and support key strategic accounts.
• Collaborate on retailer-exclusive programs, promotional strategies, and retail media opportunities.

Content & Creative Leadership:

• Lead development of content strategies that bring the brand to life through artistry, education, innovation, and community.
• Partner with Creative teams to ensure all brand communications are visually compelling, culturally relevant, and distinctly Danessa Myricks Beauty.
• Guide development of campaign concepts, launch assets, educational content, retail creative, and digital experiences.
• Ensure consistent brand storytelling across owned, earned, and paid channels.

Consumer & Community Insights:

• Champion a consumer-first mindset across the organization.
• Leverage qualitative and quantitative insights to identify opportunities for growth and innovation.
• Monitor beauty, culture, social, and creator trends to keep the brand at the forefront of the industry.
• Translate consumer feedback into actionable business recommendations.

Performance & Analytics:

• Establish clear KPIs and measurement frameworks across marketing initiatives.
• Analyze campaign effectiveness and optimize investments based on performance insights.
• Partner with Finance and Leadership teams on forecasting, budget management, and ROI evaluation.
• Build a culture of accountability, experimentation, and continuous improvement.

Team Leadership & Development:

• Lead and mentor a high-performing marketing team.
• Foster a culture of creativity, collaboration, agility, and excellence.
• Build scalable processes that support rapid growth while maintaining brand integrity.
• Inspire teams to challenge convention and create industry-leading work.

Qualifications:

• 8+ years of progressive brand marketing experience.
• 5+ years within prestige beauty, cosmetics, skincare, wellness, or adjacent consumer categories.
• Experience leading high-performing teams and cross-functional initiatives.
• Proven success launching and scaling beauty products across retail and direct-to-consumer channels.
• Strong understanding of today's beauty landscape, creator economy, and omnichannel consumer journey.
• Comfortable operating in a high-innovation environment, leading the successful commercialization of a large portfolio of annual product launches through integrated go-to-market strategies that drive excitement, retail productivity, and consumer demand.
• Experience working within founder-led brands.
• Experience managing launches at Sephora, Ulta, or specialty beauty retailers.
• Experience partnering closely with Product Development, Marketing and Sales teams.

You'll Thrive Here If:

• You're energized by building. This is a founder-led brand with real room to shape the brand - and that genuinely excites you.
• You are low ego and a team player and not only recognize the power of teamwork but embrace what can be unlocked when teams work collaboratively.
• You make things happen. You don't just plan or direct - execution is core to how you work.
• You're tuned into culture. Not just beauty - fashion, design, music, and the moments that move people. You understand why things resonate, not just what's trending.
• You take ownership. You don't wait to be told what to do next - you anticipate, act, and make the work better by being in the room.
• You have a strong understanding of professional makeup artists, beauty creators, and beauty retail environments.
• You are a highly collaborative leader who thrives in fast-paced growth environments.
• You're a strategic thinker with strong creative instincts and analytical rigor.
• You are an exceptional communicator capable of influencing across all levels of an organization.
• Comfortable operating as a player-coach, balancing strategy, leadership, and hands-on execution.

Please note:

This job description does not list all duties and responsibilities associated with the position. Employees may be asked by management to perform other job-related duties as business needs require. Danessa Myricks Beauty reserves the right to revise this job description at any time.