DIRECTOR, NATIONAL RETAIL

LifeWorks, Inc. • $120K — $150K *
Vancouver, BC V5K 5J9In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in national retail or channel sales leadership.
  • Proven track record of driving revenue growth and profitability.
  • Strong skills in strategic planning and financial management.
  • Deep understanding of telecommunications offerings and retail channels.
  • Ability to cultivate strategic partnerships across functions.

Responsibilities

  • Drive sales growth across national retail accounts with targeted strategies.
  • Manage and strengthen relationships with strategic retail partners.
  • Accelerate growth of various telecom services and enhance customer retention.
  • Optimize sales order quality to improve profitability and efficiency.
  • Advance both physical and virtual retail coverage for enhanced representation.
  • Oversee compliance with partner agreements and brand standards.
  • Focus on building and empowering a high-performing team.

Benefits

  • Opportunities for career advancement.
  • Engaging, collaborative, and supportive team environment.
  • Focus on team members' growth and wellbeing.
  • Access to the latest technology and gadgets.
  • Recognition for contributions and achievements.
Full Job Description
Description

Our team and what we'll accomplish together
You'll lead a high-impact team driving sales growth and profitability across our national retail partnerships. You'll work at scale, managing relationships across multiple strategic retail partners, coordinating national launches and campaigns that impact in-store execution, and aligning teams across marketing, product, and strategy to deliver a cohesive brand and sales strategy.
We're focused on standing out in competitive retail environments through better in-store experiences, smarter product placement, and stronger training and incentives for our partners' sales teams. You'll lead the strategy and execution that makes TELUS the partner of choice.

What you'll do
  • Drive retail sales performance: You'll lead sales growth across national retail accounts, focusing on product intensity strategies, upsell initiatives, and attach rate optimization at scale.
  • Own national account relationships: You'll build and manage strategic partnerships with our national retail partners, aligning joint business plans, promotional execution, and in-store experience to deliver consistent results.
  • Ensure customer base retention: You'll accelerate growth of HSIA, WHI, Optik TV, and SHS/SH+ attachments, and drive strategic renewal programs and multi-product attachment to retain and expand our customer base.
  • Optimize sales order quality: You'll enhance profitability and yield through superior sales order quality and intensify PSO practices to boost Active Sellers, Productivity, and Velocity metrics.
  • Strengthen retail coverage: You'll optimize both physical and virtual retail coverage, advancing virtual retail capabilities and ensuring TELUS is well represented across the national retail footprint.
  • Oversee channel governance: You'll manage partner agreements, launch and scale new retail initiatives, and govern compliance and brand standards to enhance capability and performance.
  • Prioritize team growth: You'll build an engaged, developed, and empowered team, focusing on their growth and wellbeing.


Qualifications

What you bring
  • 7+ years leading national retail or channel sales: Progressive experience in retail channel management, sales leadership, or related fields with a proven track record of driving revenue growth and profitability at scale. Experience with enterprise retail organizations or dealer networks is a strong advantage.
  • Strategic & financial acumen: Ability to develop and execute multi-year retail strategies. Strong P&L management, financial modeling, and understanding of sales order quality, yield optimization, and compensation structure design. You know how to balance growth with profitability.
  • Telecommunications industry expertise: Deep knowledge of telecom offerings (wireless, wireline, bundled services) and the retail channel landscape. You understand partner compensation models, sales performance management, and how to align teams around service attachment and customer retentions
  • Master of strategic partnerships: You excel at building trust and alignment with national retail partners and influencing across internal functions (marketing, product, pricing, strategy). You're equally comfortable in a boardroom with a retailer's C-suite and in the field with frontline teams.

Great-to-haves
  • Industry knowledge: Robust telecommunications industry knowledge and a deep understanding of market dynamics and the competitive landscape.
  • Sales culture: Proven track record of driving strong sales behaviors and cultures that deliver consistent customer growth and measurable sales results.
  • Retail experience: Experience managing national retail or big-box partner relationships, and familiarity with Premier Sales Organization practices and methodologies.
  • Tech-savvy: Knowledge of virtual retail or field sales technology platforms and digital transformation in sales channels.


You will be successful if you are...

a self-starter • motivated • engaging • goal-oriented • inspiring • adaptable • ready for a career • positive • supportive • team player • eager • resilient

Job Type: This is for a current vacancy

Retail

We want to be THE place to help Canadians to connect their lives with technology. We have the latest gadgets and digital services. Our stores are designed to be interactive. So now we are looking for enthusiastic, tech-savvy, interesting, and interested team members to join our retail team.

You're looking. We're hiring. Join the team.

We are honoured to be recognized

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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