The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday - work from home Monday and Friday.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.
This role is located in San Francisco and qualified candidates are eligible for a relocation bonus within the US.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
Summary:
Oversight of Fenty D2C website assuring all aspects of site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth.
Responsibilities:
- Strategic Planning & Direction
- Manage brand.com
- Build yearly and monthly strategic plan for site to support brand flagship priorities, financial targets, and customer growth
- Receive cross-functional guidance with others on Ecommerce team (product, marketing, customer service, warehouse etc) as well as cross functional partners (brand, marketing) in building out strategies
- Devise processes with internal and external stakeholders to achieve strategic and financial targets
- Execution of the strategic plan and analysis of the ongoing success metrics of strategies
- Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
- Manage organizational chart, team structure, processes to support team advancements
P&L Ownership- Build yearly P&L with finance and leadership. Formally present to leadership.
- Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
- Manage all financial revisions and updates for Budget, R1, and R2 including Net Sales and Expenses and formally present to leadership.
- Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
- Effectively manage P&L line items, to include fixed marketing and GTN
- Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities
Forecasts, KPI's & Site Data - Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
- Forecast event/campaign net sales targets
- Partner with channel owners to develop monthly & event/campaign sales targets
- Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
- Forecast product launch performance, independently & in partnership with merch planning
- Analyze promotional campaign metrics, products, business and site performance and share out monthly
- Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
- Provide event/campaign reporting dashboards to include product, promotion & site performance
- Provide analysis for specific requests/needs
- Provide and align on product forecasts for new products, online exclusive products, gwps, etc.
- Create tools and processes to manage inventory, especially GWP levels, at the .com warehouse
- Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels
Planning and Processes of Daily and Yearly Site Calendar- Build annual daily and yearly site plan calendar in order to meet online sales and profitability targets that align with budget/revisions,
- Focus on brand storytelling, news and values
- Manage the daily and yearly site plan calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
- Align all calendars with CRM, performance marketing, brand, marketing, and creative
- Build and define, with support from the team, an aggressive product launch strategy for key product launches and present to leadership
- Build out promotional strategies by including online exclusive, gwps, bundles, step-up, CRM promo strategies, and performance marketing promotions and present to leadership
- Execute promotional plan (content brief, asset creation with creative and marketing teams, site upload, promotions set up, & testing) and testing of all promotions, offers on all devices
- Adapt plan and develop back up special offers when sales are below expectations
- Emphasize developing strong brand content :)
- Deliver competition benchmarks from beauty industry but also other industries (digital & ecommerce)
Marketing & Cross Channel Collaboration - Partner with cross channel & retailer counter parts on strategic channel differentiation
- Collaborate closely with North America marketing team on strategies and activations to drive d2c sales & consumer acquisition
- Provide guidance and recommendations for digital marketing channels and cross functions (media, CRM, affiliates, etc)
- Devise processes that continually share promotional calendar, product launches and key KPIs with cross functional teams and monitor key analytics.
- Support Marketing analysis with business context to drive higher ROAS
- Continuous A/B testing on site and CRM channels
Manage Brand content and site assets- Develop and manage the content roadmap including site assets, landing pages, special sections to amplify promotions, product launches, and other initiatives building brand storytelling and CRM database
- Proactively manage all site content & experiences; to include PDP content creation and build out of site content spots, landing pages and product page supports
- Test execution of all content changes on all devices
Manage Catalog, Site Experience, and Customer Experience- Manage the categorization, associated products, product sort, product search for all products to be optimized based upon site analytics
- Initiate strategies to help support site experience and conversion (Homepage, Navigation, Product Page, PLP page, Content pages) including doing competitive review
- Drive customer reviews of products via the Bazaar Voice platform
- Strategize and build out platform roadmap with product team building business case including ROI analysis (Business Lead)
- Manage all 3rd Party Site experience platforms (Dynamic Yield)
- Analyze customer feedback, Narvar feedback and any other customer feedback tool
- Support and review warehouse, returns and customer service statistics assuring customers are having a strong experience
- Find ways to improve the online customer experience on site and through customer service touchpoints
Special Projects - Head up team advancing acceleration projects to support new ideas or enhancements of processes
Team Management- Developing team organization and R&R
- Team processes and procedures
- Team member development, PTO, coverage
Requirements:
- Minimum 10+ years' work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
- Experience with the leading Ecommerce platforms including SFCC & Shopify
- Exceptional ability to bring brands to life digitally through storytelling
- Proven ability to drive profitability through promotional and merchandising strategies
- Advanced analytical skills with a focus on web metrics. Strong presentation skills with a focus on persuasive storytelling.
- Passionate about recruiting, mentoring and developing top talent through leading by example.
- Ability to prioritize multiple projects, delegate tasks and communicate progress to executive leadership under stringent deadlines
- Strong sense of accountability with the ability to function independently in a dynamic, fast-paced and ambiguous environment.
