ServiceNow

Director, Monetization Strategy

ServiceNow$162K — $284K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Experience in applying AI to improve work processes or decision-making
  • 4+ years of team leadership experience
  • 8+ years in enterprise technology with focus on strategic planning and pricing
  • Proficient in structuring analysis and deriving actionable insights
  • Experience in pricing research and methodologies, including conjoint studies
  • Strong communication skills suitable for diverse audiences, including executives

Responsibilities

  • Design and implement monetization strategies for technology products
  • Prioritize pricing and packaging initiatives across business units
  • Collaborate with product and operational teams to align strategies
  • Prepare robust pricing proposals for executive reviews
  • Integrate monetization strategies into long-term business plans
  • Conduct pricing analytics and market analysis for informed decision-making
  • Lead customer studies to evaluate feature value and pricing

Benefits

  • Health plans including flexible spending accounts
  • 401(k) plan with company match
  • Employee stock purchase plan (ESPP)
  • Flexible time away plan and family leave programs
  • Work-from-home flexibility based on role requirements
Full Job Description
Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Director, Monetization Strategy will be a trusted advisor and thought leader for the Technology Workflow to drive impactful monetization strategies from idea to execution.

What you get to do in this role:
  • Determine, support, and execute monetization strategies for ongoing and new innovations across the Technology Workflow Business Units spanning IT, risk management, and security operations products
  • Drive prioritization and clarity of pricing and packaging strategies across Technology Workflow Business Units
  • Work cross-functionally across product, GTM, and operational stakeholders to ensure monetization strategies align to corporate pricing and packaging strategic roadmap
  • Prepare product leaders for the Pricing Committee approval reviews with pricing proposals that are robust
  • Provide key monetization strategy inputs into Business Unit 3-year strategic plans, ensuring interlock with product strategies
  • Drive strategic pricing analytics and insights from data and market analyses
  • Lead customer/market studies around feature value, packaging and pricing
  • Transform key insights into actionable recommendations and communicate findings to cross-functional stakeholders and senior executive leadership
  • Drive productivity and scale out of a core team of direct reports


Qualifications

Our ideal candidate:
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
  • 4+ years of experience with leading and managing teams
  • 8+ years of experience in enterprise technology industry across strategic planning, pricing, product management / strategy, and/or management consulting with 3+ years of specific experience packaging and pricing for software businesses
  • Experience structuring and guiding analysis and extracting insights to inform decisions
  • Experience facilitating pricing research including conjoint and other direct pricing studies
  • Strong communication and presentation skills that can be tailored to senior executive level as well as line management


For positions in this location, we offer a base pay of $162,800 - $284,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ

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