Reddit

Director, Mid-Market Sales (B2C Services)

Reddit$210K — $294K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of leadership experience in media sales
  • 2+ years of experience leading teams of managers
  • Experience building sales teams at dynamic, industry-leading companies
  • Strong analytical and problem-solving skills
  • Deep functional knowledge of core B2B segments like Tech and Financial Services
  • Ability to forecast business needs and unblock barriers to success
  • Experience leading company-wide strategic initiatives
  • Passion for Reddit's unique audience and culture

Responsibilities

  • Recruit and lead a high-performing sales organization
  • Drive teams to exceed revenue targets
  • Build senior-level relationships with key clients
  • Advise on market opportunities and strategic planning
  • Partner with marketing for product launches and new client acquisition
  • Collaborate with finance on operational targets
  • Represent Reddit at industry events

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
Full Job Description
As Reddit continues to grow, we are looking for a talented leader to build on momentum and shape the future of B2C within our US Mid-Market Services team. This role leads a fast-growing portfolio of B2C advertisers across industries including Finance, Travel, Education, Healthcare, Media & Entertainment, and Tech to help them find their home within Reddit's 100,000+ active communities. Services businesses range from Fortune 100 brands to hyper-growth disruptors in high-value, high-intent categories that are shaping the future. The B2C Services team is a powerhouse revenue driver for our Mid-Market organization, yet we've only scratched the surface of our advertiser potential. These partners operate with longer sales cycles and higher purchase values, where Reddit's leaned-in communities provide a unique competitive advantage. You'll lead and develop a team of Sales Managers across the U.S., driving both new customer acquisition and expansion with strategic partnerships - while helping define how B2C is sold, positioned and scaled across Reddit. This is an opportunity to shape a category GTM motion, influence cross-functional strategy, and inspire teams around one of the most exciting growth opportunities in our sales organization. Please note that this role is required to be based in either New York City (preferred) or Los Angeles, working from the office 1-2 days per week. You'll be responsible for: - Recruiting, training, and leading an org of top-of-industry Sales Managers, Acquisition Client Partners, Same Store Growth Client Partners, Client Account Executives, and Client Account Managers - Building and expanding your organization in smart and profitable ways - Driving Managers and their teams to exceed revenue targets - Building and managing senior-level relationships with key clients and agency partners - Advising sales and product management on market opportunities, sales positioning, use of resources, and strategic planning - Partnering with Marketing to drive new product and partnership launches, marketing communications, and new advertiser acquisition - Partnering with Sales Ops and Finance to develop financial and operating targets, ensuring alignment with the strategic plan - Collaborating with peer sales leaders across channels to drive momentum within shared verticals - Developing GTM strategies unique to Mid-Market client needs and a scaled portfolio model - Representing Reddit at key industry events and conferences The right leader will have: - 10+ years of leadership experience in media sales - 2+ years of experience leading teams of managers - Experience leading and building sales teams at dynamic, industry-leading companies, and motivating those teams by connecting their work to top-line business goals - Strong analytical and problem-solving skills - Deep functional knowledge and industry expertise within core B2C segments (Tech, Travel, Education, Healthcare, Finance, etc) - Ability to forecast critical business needs, look around corners, unblock barriers to success, and influence at all levels - Experience leading company-wide and/or XFN strategic initiatives - Experience building and leading a scaled portfolio model, focused on entrepreneurial ways to delight customers at scale - Passion for Reddit and its incredibly unique audience by understanding the culture, vernacular, and appropriate ways to make brands successful within communities - Track record of building high-performing teams through mentorship and talent development while attracting new talent. Benefits: - Comprehensive Healthcare Benefits and Income Replacement Programs - 401k with Employer Match - Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support - Family Planning Support - Gender-Affirming Care - Mental Health & Coaching Benefits - Flexible Vacation & Paid Volunteer Time Off - Generous Paid Parental Leave #LI-ES1 #LI-onsite Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $210,000-$294,000 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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2005

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