SUMMARY:We are seeking a Membership Programming Director to lead the strategic vision, curation, and execution of programming for our private membership platform. This role is event-driven and experience-driven, focused on creating culturally relevant, high-impact moments that reinforce desirability, deepen member engagement, and drive long-term value.
Candidates must have a strong network, cultural awareness, and a proven ability to translate brand positioning into programming that resonates with a high-value, global audience.
Experience within luxury hospitality, private members' clubs, or high-end lifestyle brands is required.
CORE RESPONSIBILITIES1. Programming Strategy & Curation- Define and lead the overall programming vision across all membership touchpoints
- Develop a structured annual calendar anchored around key cultural moments and RDG maketing calendar (Basel, F1, seasonal peaks, etc.)
- Prioritize high-impact, signature activations over high-frequency programming
- Build scalable, repeatable formats that can evolve seasonally (vs. one-off events)
- Ensure all programming aligns with brand positioning and reinforces desirability
2. Member Experience & Community Building- Develop a deep understanding of member profiles, behaviors, and expectations
- Curate experiences that foster meaningful connections and community, not just attendance
- Identify and cultivate key members, connectors, and high-value profiles within the community
- Continuously refine programming based on qualitative feedback and behavioral insights
3. Partnerships & Cultural Integration- Source and secure high-value partnerships (brands, talent, thought leaders, creators)
- Introduce members to new networks, industries, and opportunities thrught special offsite experiences and special perks.
- Ensure partnerships bring real value to members (access, status, experience), not just visibility
- Position the membership as a cultural platform, not just a social offering
4. Commercial & Strategic Performance- Align programming with broader business objectives: retention, acquisition, and brand equity
- Contribute to membership growth through programming that drives desirability and referrals
- Track performance through clear KPIs (attendance quality, repeat engagement, conversion impact)
- Ensure efficient budget allocation with a focus on ROI and impact per activation
5. Operational Execution & Standards- Oversee flawless execution of all programming with strong attention to detail
- Establish and maintain SOPs for planning, production, and member experience delivery
- Coordinate cross-functionally with operations, marketing, and partnerships teams
- Ensure consistency across all venues and membership environments
6. Team Leadership- Lead and structure the programming function with clear ownership and accountability
- Elevate team standards from coordination to true project ownership
- Mentor team members to think strategically, not just operationally
- Foster a high-performance, solutions-driven culture
7. Marketing & Positioning Alignment- Work closely with marketing to ensure programming is positioned, not just promoted
- Contribute to storytelling that reinforces exclusivity, relevance, and cultural authority
- Ensure programming feeds content, PR, and brand narratives
- Avoid transactional or "event-driven" communication; focus on editorial and experiential value
