Director, Media
*This role is based on-site in Miami, FL.
About the Role:
The Director of Media Services is responsible for managing and executing the integrated media strategy for the SUBWAY brand. This role works closely with Marketing, Creative, Insights/Analytics, and external agency partners to develop and implement media plans that drive brand growth and business performance. The Director will apply data-driven insights to ensure media investments are effectively managed and deliver measurable results in support of the enterprise media vision.
Responsibilities include but not limited to:
Media Strategy Development & Execution
- Develop and manage integrated media plans aligned with the brand's communication and business objectives, supporting the enterprise media vision.
- Partner with senior leadership to inform annual media strategy by providing insights on industry trends, the competitive landscape, and emerging opportunities.
- Apply data-driven analysis and measurement frameworks to evaluate and optimize media effectiveness across channels.
National Media Planning & Optimization
- Manage execution of the National Media Plan, ensuring effective integration across traditional, digital, social, and emerging channels.
- Monitor and adjust media strategies in real-time based on performance analytics, market conditions, and investment priorities.
- Maintain governance standards and best practices for media operations, performance reporting, and partner accountability.
Branded Content & Partnerships
- Manage branded content initiatives and day-to-day relationships with agencies, networks, influencers, and platform partners.
- Track and evaluate ROI and performance metrics for content investments.
- Support innovation in storytelling and content strategy to advance brand relevance and consumer engagement.
Social Media Strategy & Performance
- Manage the social media strategy to ensure organic and paid channels reinforce key marketing messages and brand equity.
- Develop and maintain KPIs, dashboards, and performance reporting for regular review with leadership.
- Ensure social strategies are culturally relevant, timely, and reflective of brand voice
Budget Management & Financial Reporting
- Manage media investment tracking, budget reporting, and scenario analysis.
- Support annual media investment planning and ensure alignment of media spend to business priorities and performance outcomes.
- Maintain fiscal accountability and transparency in media financial governance.
Team Leadership & Development
- Lead, mentor, and develop a high-performing media team, building capabilities in analytics, partnership management, and strategic thinking.
- Foster a collaborative culture that encourages innovation and continuous improvement.
Qualifications (some examples listed below):
- Bachelor's Degree in Marketing, Communications, or related field required.
- 8-12 years of experience in progressive media roles, with experience in integrated media planning, digital/social strategy, and agency management.
- 3 or more years of experience managing and developing a team, including goal-setting, performance feedback, and capability building
- Strong leadership and team development capabilities with a collaborative, results-oriented approach
- Strategic thinker with solid command of modern media ecosystems, including digital, social, and traditional channels
- Analytical skills and business acumen with the ability to translate data into actionable insights
- Excellent communication skills (written, verbal, and presentation) with ability to engage cross-functional stakeholders
- Deep knowledge of media planning, buying, and performance measurement methodologies
- Ability to manage multiple projects and agency relationships simultaneously in a fast-paced environment
- Curiosity for evolving media trends, consumer behavior, and cultural relevance
What do we offer?
- Insurance Plans (Medical, Life)
- Pension/401K/RSP (country specific)
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Volunteering time
- And More.....
Compensation: The base pay range for this role is $163,000 to $180,000 annually
Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.
