Foot Locker

Director, Media Planning & Effectiveness

Foot Locker$150K — $180K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; alternative education and experience considered
  • 10+ years in an analytical role with media performance data
  • Strong knowledge of the scientific process and analytical curiosity
  • Comfortable in ambiguous analytical situations and presenting insights
  • Excellent communication skills with emphasis on storytelling through data
  • Familiarity with customer, ecommerce, and retail sales data analytics
  • Advanced Excel skills; SQL knowledge; Python knowledge is a plus

Responsibilities

  • Leverage data to evaluate and report on media performance
  • Collaborate on data-driven traffic and budget forecasts
  • Communicate actionable insights to stakeholders
  • Champion A/B testing and implement media personalization
  • Maintain knowledge of digital marketing trends and share insights
  • Build expertise in customer and commerce analytics tools
  • Lead and mentor media analytics team members

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Director of Media Performance Analytics to join our North America Media team. In this dynamic role, you will be at the forefront of driving media performance through the analysis of key performance indicators (KPIs) and the identification of opportunities to enhance efficiency, customer acquisition, and retention. You will lead a small, talented team while collaborating with cross-functional partners, particularly with our media analytics partner, Measured, to inform media pacing and traffic forecasts. Additionally, you'll develop and manage our A/B testing roadmap and educate internal teams, agencies, and media partners on best practices in media analytics and reporting. By joining us, you will have the opportunity to work with our Banner Marketing teams, Loyalty teams, as well as Data Analytics and Data Science teams, leveraging your insights to cultivate a culture of growth and innovation.

Responsibilities

  • Data Analysis & Reporting: Leverage quantitative and qualitative data to evaluate media performance strategically and tactically, producing actionable insights that guide decision-making.
  • Forecasting & Budget Management: Collaborate with the media team to utilize data and trend analysis for accurate traffic and budget pacing forecasts.
  • Insight Communication: Effectively report findings to stakeholders, providing forward-looking insights that drive action and alignment across teams.
  • Cross-Functional Collaboration: Champion A/B testing processes across media and CRM teams and implement personalization strategies to ensure the right media reaches the right customers.
  • Knowledge Sharing: Maintain up-to-date knowledge of digital marketing trends and research industry news, nurturing an environment of learning and sharing within the organization.
  • Analytics Expertise: Build expert-level understanding of customer and commerce analytics using tools such as SQL, Power BI, and manage our partnership with Measured.
  • Team Development: Lead, mentor, and develop team members in media analytics practices, fostering a collaborative and high-performance culture.


Qualifications

  • Bachelor's degree preferred but appropriate combination of education and related training/experience will be considered
  • 10+ years of experience in an analytical role handling customer and media performance data
  • Strong knowledge of the scientific process and a sense of curiosity
  • Be comfortable in ambiguous analytical situations, making and evaluating assumptions, and presenting findings to others.
  • Excellent written, verbal and communication skills along with an understanding of how to tell a complete story through data. Not just listing numbers and metrics
  • Knowledge of varying analytical disciplines. Examples include: Customer, ecommerce and retail sales data. Conversion optimization concepts, Customer Lifecycle and User Experience analysis.
  • Advanced Excel skills and some SQL knowledge; Python is a plus but not required
  • Knowledge of advanced statistics, data manipulation, and research methods preferred
  • Ability to perform statistical analysis of A/B/N tests
  • Must be able to think both creatively and critically
  • Must be highly motivated and be able to work both independently and in a team environment


At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $150000-$180000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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