We're seeking a dynamic, strategic, and collaborative Marketing Director to lead marketing initiatives for our portfolio of convention center accounts throughout the Southeast region.
This role partners closely with venue leadership, sales teams, culinary operations, and clients to develop innovative marketing strategies that drive event bookings, increase attendance, elevate guest experiences, and strengthen the Sodexo Live! brand.
About the jobBased on the Segment strategy and specifically the strategy for SodexoLive, this role is responsible for implementing the marketing roadmap within the SodexoLive business. The primary focus is to actively drive the consumer experience through the deployment of marketing to support our core services in food, beverage and appearance care. The Director, Marketing will be responsible for the activation of the value proposition for SodexoLive in NORAM and as a result actively participate in the editorial committee & pro-active marketing campaigns to drive our brand, working closely with the communications team, segment content leader and MSDC in NORAM.
This role will be responsible for the field marketing team and the ownership of account specific marketing plans / brand guidelines / playbooks associated with key accounts.
The role of an individual contributor within the organization focuses on completing specific tasks and projects; contributing directly through their skills and expertise. Performs specialized technical tasks to support operations. Work is primarily achieved independently, however may collaborate with a team.
Pay Range: $115940 - $150040
Incentive Eligibility: Eligible to participate in Sodexo's incentive plan and earn variable compensation in addition to base salary
What's in it for you- Understands the priorities of SodexoLive, working closely with leadership in multiples levels as it relates to the SodexoLive and NORAM plan.
- This person will play an active role as a subject matter expert on the consumer in our business development activity, but also in the operations and client interactions, providing insight-based thought leadership.
- Champion the end consumer and ensure that every value proposition for every client takes account of the consumer journey which we are able to articulate in such a way that drives the NPS score for each client in their respective lounge portfolio.
- Establish a marketing communications strategy for our airport lounges sub-segment in NORAM in conjunction with the segment communications and content team and deploy through an omni-channel approach. Specifically, ensure that our content strategy for all channels is defined and delivered for clients and prospects - working with the segment content leader and the MSDC for both digital marketing and inside sales.
What you'll bring - Strong marketing background with high level of influencing skills and leadership capability
- Ability to work effectively in a matrix organisation
- Highly collaborative, excellent communication skills and ability to effectively manage multiple stakeholders
- Solid commercial background with experience of working in a B2B and B2C environment
- Ability to collect and analyse data to produce actionable insights
Requirements- Education Requirement: Bachelor's degree or equivalent experience
- Management Experience: 5 years
- Functional Experience: 5 years
What we offerCompensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:
- Medical, Dental, Vision Care and Wellness Programs
- 401(k) Plan with Matching Contributions
- Paid Time Off and Company Holidays
- Career Growth Opportunities and Tuition Reimbursement
More extensive information is provided to new employees upon hire.
