Position SummaryThe Director of Marketing leads the day-to-day execution of Rancho Health's marketing engine across every brand in the portfolio. Reporting to the VP of Marketing and Growth, this role owns the translation of strategy into measurable patient acquisition: campaigns, channels, content, creative, vendor partnerships, and the marketing team's operating cadence.
This is a tactical leadership role with full accountability for marketing performance. The Director runs the team that runs the work. They are the operator who ensures that every campaign - from a Medicare Advantage AEP push for RFMG to a grand opening for a new I-Care location to a women's wellness event series - launches on time, on budget, on brand, and on metric. They partner closely with the Patient Acquisition team to ensure marketing-generated demand converts into booked appointments and retained patients.
Key ResponsibilitiesMulti-Brand Campaign Execution- Own end-to-end campaign delivery across all Rancho Health brands, including paid media, SEO, email, direct mail, community/grassroots, and event marketing.
- Lead Medicare Advantage AEP and OEP campaigns for RFMG, PMG, Spanish Hills, Ojai Valley, and SDMG - from pre-AEP awareness through OEP retention - in partnership with payor and broker channels.
- Drive new-patient acquisition campaigns for FFS, commercial, and PPO targets across primary care, urgent care, OBGYN, pediatrics, wellness, and therapy lines.
- Manage location launches and brand consolidations (e.g., new clinic openings, practice mergers, rebrands) with patient-facing communications across digital, print, and in-clinic touchpoints.
Digital Marketing & Performance- Own the performance media P&L across Google Ads, Meta, programmatic, and connected TV - including budget allocation, bid strategy, creative testing, and weekly optimization.
- Lead website strategy and conversion optimization across all brand sites, including landing page development, A/B testing, and form/call-tracking integrity through HubSpot & other tracking software.
- Direct SEO and local search strategy, including Google Business Profile management across 30+ clinic locations, reputation management, and content production.
- Maintain attribution discipline end-to-end - source tagging, UTM hygiene, call tracking, and HubSpot pipeline integration so every dollar is measurable.
Content, Brand & Creative- Enforce brand standards across the portfolio - visual identity, voice, messaging frameworks, and patient-facing materials.
- Lead content production cadence (organic social, blog, email, video, provider spotlights) with a clear editorial calendar tied to acquisition goals.
- Direct creative output from internal staff and external agencies - ensuring fast turnarounds, on-brand execution, and creative that performs in-market.
Team Leadership & Vendor Management- Manage and develop the marketing team, including marketing coordinators, content specialists, and digital media roles - with structured 1:1s, performance feedback, and growth plans.
- Own vendor and agency relationships (paid media, creative, web dev, print, event production) - holding partners to clear SLAs and measurable outcomes.
- Partner cross-functionally with the operations leaders, providers, and the ELT to align marketing with clinical capacity, payor priorities, and market expansion plans.
Budget, Reporting & Operations- Manage the marketing budget across brands and channels with monthly variance reporting and quarterly reforecasts.
- Deliver weekly and monthly performance reporting to the VP and ELT, including channel ROI, brand-level new patient acquisition, MA membership impact, and campaign-level performance.
- Maintain marketing tech stack hygiene across HubSpot, WhatConverts, Google Analytics, Google Ads, Meta Business Manager, and downstream BI dashboards.
