Job Description What you will be doing:- Develop and execute the annual marketing, communications, and partnership strategy aligned with business objectives, luxury positioning, and revenue goals.
- Create integrated campaigns that drive demand across guestrooms, meetings and events, weddings, restaurants and bars, spa, wellness, and other revenue-generating experiences.
- Champion the Fairmont Pacific Rim brand through compelling storytelling that showcases the hotel's design, culinary excellence, wellness offerings, art program, and distinctive guest experiences.
- Develop, negotiate, and manage a portfolio of strategic partnerships while identifying new opportunities with luxury, fashion, art, travel, wellness, culinary, and lifestyle brands that strengthen brand awareness and commercial performance.
- Lead signature activations, product launches, VIP experiences, and media events that reinforce the hotel's position as a leader in luxury hospitality.
- Oversee creative direction across digital, social, website, photography, video, advertising, and print, ensuring brand consistency across every guest touchpoint.
- Build and maintain strong relationships with media, influencers, creators, tourism organizations, and key industry stakeholders.
- Manage annual marketing and partnership budgets, measure campaign performance and ROI, and identify opportunities through market trends, guest insights, and competitive analysis.
- Serve as the hotel's communications lead, supporting media relations and crisis communications as part of the Crisis Management Team.
- Partner closely with Sales, Revenue Management, Food & Beverage, Spa, Events, Operations, and regional marketing teams to deliver integrated commercial strategies.
- Lead, coach, and inspire the Marketing & Partnerships team while fostering a culture of creativity, collaboration, and continuous improvement.
QualificationsYour experience and skills include:- Minimum 8 years of progressive leadership experience in marketing, communications, partnerships, or brand management within luxury hospitality, travel, lifestyle, or premium consumer brands.
- Post-secondary education in Marketing, Business, Communications, Hospitality, or a related discipline.
- Proven success developing integrated marketing strategies that deliver measurable business results.
- Demonstrated experience building and managing strategic partnerships with luxury brands and high-profile organizations.
- Strong understanding of luxury branding, consumer behaviour, experiential marketing, public relations, and media relations.
- Expertise in digital marketing, content strategy, social media, website management, and campaign analytics.
- Strong commercial and financial acumen, including budget management and performance measurement.
- Exceptional communication, presentation, negotiation, relationship-building, and project management skills.
- A collaborative leadership style with a passion for coaching high-performing teams.
- An entrepreneurial mindset, exceptional attention to detail, and a commitment to delivering extraordinary guest experiences.
- Proficiency with Microsoft Office and Adobe Creative Suite; experience with CRM and marketing platforms is an asset.
- Flexibility to work evenings, weekends, and special events as business needs require.
Additional InformationYour team and working environment:At Fairmont Pacific Rim, We Make Special Happen.
This is an opportunity to shape the story of one of the world's most celebrated luxury hotels. You'll build iconic partnerships, create unforgettable experiences, and influence the future of luxury hospitality while working alongside an exceptional team committed to excellence, creativity, and innovation.
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
Our commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
