Job Description

The Impact you will have in this role:

The Marketing and Communications department at DTCC is responsible for shaping and promoting the company's brand image, engaging target audiences, increasing client engagement and driving revenue opportunities across all channels, regions and market segments. Through outcome driven marketing campaigns, targeted digital engagement strategies, enterprise level event engagements, internal and external communications, media relations, and content creation, the department works to drive awareness, attract and retain customers or stakeholders, and support overall business goals.

Positioned alongside the Relationship Management and Growth teams within the Chief Client Office (CCO), the Marketing and Communications team is focused on providing consistent client experience across all channels and geographies, enabling enhanced client engagement, partner satisfaction, revenue growth and business success.

The Director of Marketing for Digital Assets will serve as the strategic and hands-on marketer responsible for developing and executing results-driven, cross-channel marketing strategies that align with business and growth objectives for DTCC's Digital Assets business. Working in partnership with the Product and Client Relationship teams as well as the other Marcoms teams, this role guides the creation of integrated programs that build awareness, attract and engage target clients, and drive product adoption and revenue across the full marketing funnel. What's more, this role will be responsible for coordinating speaking engagements and thought leadership opportunities, along with collaborating with the communications team on strategic press engagements and internal communications to elevate the presence of our executives and promote the client centric philosophy of DTCC.

Your Primary Responsibilities:

• Act as a true client partner, liaise/advise directly with stakeholders within the Digital Assets business and other key internal stakeholders to understand business goals and translate them into integrated and outcome driven marketing programs.
• Understand market drivers and competitive landscape to continuously evolve marketing strategies and maintain a competitive edge.
• Build client personas and segment focused engagement strategies in partnership with other client facing teams to align Marcoms plans to a more client centric mindset.
• Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc.), working directly with key business stakeholders, along with internal Marcoms teams and business partners to translate business goals into strategic, measurable, audience aligned marketing goals.
• Lead client acquisition, expansion, and retention programs-partnering with client facing teams to drive segment-focused initiatives that deepen client relationships and contribute to revenue growth
• Oversee the development of compelling content and thought leadership programs, by deeply understanding the needs of our clients, synthesizing key insights and partnering with the content and creative team to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
• Work with event marketing to develop and execute proprietary client engagement opportunities across thought leadership, roundtable and hospitality engagements, along with managing participation at third party events
• Engage with PR to facilitate media engagements and interviews for key executives to drive top tier coverage.
• Collaborate with M&C channel leads (Events, Social, Web etc.) and discipline teams (design, content, video etc.) to ensure marcoms plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
• Partner with regional marketing counterparts to provide direction on client engagement and demand generation initiatives by region
• Lean into AI and Technology advancements across the Marcoms stack to drive efficiency, creativity and greater performance of audience-based Marcoms campaigns.
• Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement and communicate impact to stakeholders

**NOTE: The Primary Responsibilities of this role are not limited to the details above. **

Qualifications:

• Minimum of 8 years of related experience - general B2B marketing / communications / thought leadership and demand generation experience / background in preferably in financial services, fintech, crypto or B2B infrastructure sectors.
• Bachelor's degree in marketing, Business, or related field; MBA preferred.
• Experience with Marketo preferred, or other marketing automation platforms.

Talents Needed for Success:

• Strong understanding of financial services and broader financial ecosystem, with experience developing marketing and communications strategies in a complex, regulated environment.
• Strategic Orientation: Approach is strategic and critical thinking oriented. Challenges constructively and drive end-to-end problem solving. Brings an innovative approach to business opportunities, foreseeing problems before they arise, and challenging complacency and the way things have always been done. The ability to create long-term strategies and plans, which reflect a thorough understanding of how the business operates.
• Collaborative Mindset: Effectively communicates a compelling picture of how team goals ladder up to both departmental and organizational priorities. Exceptional ability to build relationships with key stakeholders, both within the Marketing and Communications department and throughout the organization through a strong level of presence, EQ and interpersonal skills.
• Hands-On Operator: A leader who "rolls up their sleeves" and is not afraid to "lean-in" to a problem and get involved when the situation requires attention. Leads from the front with energy, drive and a pragmatic, engaged approach to day-to-day execution. Strong detail orientation. Comfortable working in a dynamic, fast-paced, and collaborative culture.
• Drive for Results: Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels. Evoking ownership and accountability, streamlining processes and structure, leveraging technology to drive efficiencies and reallocating resources quickly and flexibly.

The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations.