JM Smucker Company

Director, Marketing

JM Smucker Company • $135K — $160K *
Orrville, OH 44667In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • Minimum of 10 years in brand marketing, ideally in consumer packaged goods.
  • Proven track record of top-line growth through demand creation and innovation.
  • Experience in developing long-term strategies for established brands.
  • Demonstrated ability to manage a significant P&L and marketing budget.
  • Strong grasp of financial drivers including pricing and supply chain.
  • Excellent communication skills to influence stakeholders.

Responsibilities

  • Develop and implement long-term brand strategy and annual operating plan.
  • Own the brand's P&L and financial commitments, addressing performance drivers.
  • Partner with teams to execute integrated marketing campaigns.
  • Translate insights into effective brand positioning and strategies.
  • Collaborate on multi-year innovation pipeline linked to brand strategy.
  • Lead innovation launch strategy ensuring customer and financial success.
  • Work with Sales to enhance channel and customer strategies.

Benefits

  • Hybrid work arrangements with in-office requirements approximately 9 days per month.
  • Opportunity to lead iconic brands in coffee and pet snacks.
  • Collaborative and supportive work environment across functions.
  • Focus on innovation and market leadership.
  • Opportunity for personal and professional development within a large organization.
Full Job Description
Your Opportunity as the Director, Marketing

The Director, Marketing is responsible for setting the vision and strategy for a leading consumer brand and delivering sustainable, profitable growth. This leader owns the brand's annual operating plan, long-term strategy, innovation agenda, integrated marketing approach, revenue growth management and P&L performance. The Director will lead a dedicated brand team and partner closely with Sales, Insights, Research & Development, Operations, Finance, and agency partners to develop and execute the plan. This individual will be a brand builder who leads with a General Manager mindset, balancing creativity and an entrepreneurial approach with strategic discipline, strong business acumen, and decisive execution.

We are hiring Directors for two of our biggest and most dynamic businesses: Folgers coffee and Dog Snacks.
  • Folgers is the iconic brand leader in roast & ground coffee. Folgers, along with the Dunkin' Donuts and Café Bustelo brands, make the coffee portfolio the biggest business within the J.M. Smucker portfolio, and more Americans start their day with a cup of coffee at home from a Smucker coffee brand than any other company!
  • The J.M. Smucker Co. is the industry leader in Dog Snacks where the iconic Milk-Bone brand is the #1 in dollars, Canine Carry Outs is the #1 in volume, and Pup-Peroni is a leader in Soft & Chewy. More dog-loving households use a Smucker treat to bring joy and build bonds with their dogs than any other company!


Location: Orrville, OH Corporate Offices

Work Arrangements: Hybrid, onsite approximately 9 days per month during core weeks as determined by the Company; may be more as business needs require

Reports To: Vice President of Marketing

In this role you will:
  • Develop and implement the long-term brand strategy and annual operating plan for a category-leading brand/portfolio to deliver growth, market share gains, and stronger brand health.
  • Own the brand P&L and deliver annual and long-term top- and bottom-line financial commitments, proactively anticipating and addressing key performance drivers.
  • Partner with Brand Experience to develop, execute, and optimize holistic integrated marketing campaigns across digital, social, commerce, and traditional media.
  • Translate consumer, category, cultural, competitive, and customer insights into clear strategies, compelling brand positioning, and decisive business actions.
  • Partner with Innovation and Research & Development to develop a multi-year innovation pipeline linked to the brand strategy and evolving consumer needs.
  • Own innovation launch strategy and commercial execution, ensuring launches deliver against consumer, customer, and financial expectations.
  • Partner with Sales to develop channel and customer strategies that grow the brand, business, and category. Represent the brand in key customer meetings to understand opportunities and challenges, influence joint business plans, and strengthen commercial execution.
  • Identify and deliver margin expansion opportunities through portfolio optimization, cost reduction, value engineering, and supply chain partnership while protecting the consumer experience.
  • Build strong, collaborative, and trusting relationships across a highly matrixed organization, balancing brand, business unit, and Company priorities.
  • Coach, develop, and motivate a high-performing team, fostering a culture of strategic clarity, creativity, inclusion, collaboration, accountability, and speed to action.


What we are looking for:
  • Bachelor's degree required; Master of Business Administration preferred.
  • Minimum of 10 years of brand marketing experience, including significant experience in consumer packaged goods; food, beverage or pet experience is preferred.
  • Proven track record of delivering top-line growth through demand creation, brand building, innovation, and strong commercial execution.
  • Experience developing long-term strategies and annual business plans for a large, established consumer brand or portfolio of brands.
  • Demonstrated experience owning a P&L, managing a significant marketing budget, and making trade-offs that improve profitable growth.
  • Strong understanding of financial drivers, including pricing, trade, commodities, operations, supply chain, and demand generation.
  • Proven ability to develop, inspire, and activate high-performing teams to deliver best-in-class results.
  • Excellent verbal and written communication skills, including the ability to craft a compelling story and influence at all levels inside and outside the Company.
  • Highly collaborative mindset and demonstrated ability to build alignment across cross-functional teams and external partners.
  • Ability and willingness to travel within the United States approximately 20% of the time.


Additional skills and experience that would make someone successful in this role:
  • Sets a high standard for performance and pursues goals with purpose, sound judgment, and a sense of urgency.
  • Leads with a General Manager mindset and balances creativity and entrepreneurship with strategy, discipline, and accountability.
  • Comfortable with ambiguity and able to envision future opportunities, make decisions with incomplete information, and adapt quickly.
  • Persistent through setbacks and skilled at gaining acceptance for ideas and rallying teams behind a shared vision.
  • Deep curiosity about consumers, customers, culture, and the competitive landscape.
  • Passion for taking initiative, simplifying work, and driving constructive change.


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About JM Smucker Company

J.M. Smucker Company manufactures and supplies spreads, warm beverages, sweeteners, condiments, decorating syrups, and milk products.

JM Smucker Company Careers

There has never been a more exciting time to explore the job opportunities at JM Smucker Company, a leader in the food industry known for its strong values and commitment to quality. As we continue to grow, we invite you to join our team of professionals, where innovation and leadership thrive. Work You’ll Do Join JM Smucker Company’s dynamic team to help drive growth and innovation in one of the most respected companies in the food sector. At JM Smucker, we are dedicated to transforming our business while upholding our unique culture of integrity and responsibility. Lead in a Unique Market Position At JM Smucker Company, you will find yourself at the crossroads of consumer needs and cutting-edge solutions. With a focus on diversity and professional development, we empower our employees to lead and innovate within the industry. Engage with a Skilled Team of Professionals Collaborate with over 7,000 dedicated employees who bring their skills and passion to our teams every day. At JM Smucker, we believe in nurturing talent through comprehensive training and development programs, ensuring that every team member can achieve their career goals. Introducing the JM Smucker Leadership and Innovation Initiative We are committed to fostering leadership and innovation across all levels of our company. This initiative is designed to support our employees in mastering their professional journey through continuous learning and leadership opportunities. Do Innovative Work Be part of a company that is as committed to innovation as it is to producing high-quality products. At JM Smucker Company, you will work on projects that challenge the status quo and push the boundaries of what is possible in the food industry. Be Part of a Great Team Experience a culture that values teamwork, leadership, and diversity. Our teams are made up of individuals from various backgrounds, working together to achieve common goals and drive success in the industry. Future-Proof Your Career With JM Smucker Company, your career is in good hands. We offer a variety of job opportunities, from internships to full-time positions, each accompanied by competitive benefits and the chance for growth. Whether you are just starting out or looking to advance your career, JM Smucker provides the resources and support to help you succeed. Explore Discover how our commitment to innovation leads to superior products and services: [Explore Our Innovations] Read more about how our teams are pioneering new techniques and flavors in the food industry. The JM Smucker Company Difference Our commitment to quality, innovation, and diversity sets us apart in the food industry. We believe that our employees are our greatest asset, and we are dedicated to their growth and development. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always looking for passionate, creative, and driven individuals to join our team. [SEARCH JM SMUCKER JOBS] Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. [READ CAREERS BLOG] Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JM Smucker Company. [SUBSCRIBE FOR JOB ALERTS]
Learn more about JM Smucker Company
Size
14,000 employees
Market Cap
$16.9 billion
Industry
Food & Beverages
Net Income
$955.6 million
Founded
1897
5 Year Trend
+1.6%
Revenue
$8.1 billion
* Ladders Estimates

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