The PositionWe're looking for a Director, Marketing role to own strategy and execution across events, community, product marketing, Linux marketing, and PR. You'll report to our CMO and manage a team of four spanning those functions. You'll stay very hands-on in product marketing, shaping messaging, positioning, and leading in-person review cycle prep for products like Framework Laptop 13 Pro, while setting the strategic direction for the rest of the team and working with them to run the day-to-day, whether that's at a launch photoshoot or an event like Open Sauce.
This is a fast-paced, 60/40 managerial/IC role designed for someone who enjoys both leading a team and getting in the weeds. It moves quickly because the impact is real: your team's work reaches customers directly and shapes how we fix consumer electronics for more people. You'll see decisions turn into initiatives fast, and you'll be close enough to the product and the team to feel that impact firsthand.
This is a remote position based in the US, with up to 10% travel required. If you're local to the San Francisco area, we spend one day a week together in person at our headquarters.
What You'll Do- Strategy & Team Leadership (60%)
- Lead, develop, and support a small but mighty team of four, covering events, community, product marketing, Linux marketing, PR, and influencer marketing.
- Define strategy, optimize operational processes, and oversee team execution of campaigns and customer communications.
- Own and manage the marketing team's budget, prioritizing investment across events, community, product marketing, Linux marketing, PR, and influencer marketing.
- Work closely with the Creative Director and the creative team to keep the marketing and creative teams aligned through launch campaigns and other marketing initiatives.
- Hands-On Product Marketing (40%)
- Closely partner with the product marketing manager and pick up products yourself to fully cover the team's product marketing needs.
- Lead GTM briefings for the web, customer experience, and marketing teams, writing product messaging and copy, defining target audiences, and coordinating marketing initiatives that pull in the rest of the team's functions.
- Lead the media review cycle for your assigned products, traveling to the SF office for physical unit preparation.
- Partner with hardware product managers and supply chain and logistics teams to keep customers informed as products move from development into their hands, maintaining Framework's commitment to radical transparency.
What You Need- 5+ years of experience in marketing, with at least 3 years directly managing and developing a team, and genuine comfort spending a portion of your time as an individual contributor rather than solely directing others.
- Deep, hands-on experience owning product marketing for a physical product end-to-end, including GTM planning, positioning, and messaging, ideally in consumer electronics, computer hardware, or another hands-on hardware category.
- Demonstrable familiarity with at least one of the following audiences: hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers.
- Experience coordinating closely with hardware product management, supply chain, and logistics teams to keep customers accurately informed, particularly in fast-moving or lean organizations.
- Comfort setting strategic direction for events, community, Linux marketing, PR, and influencer marketing, trusting your team to run day-to-day execution, but jumping in to help wherever necessary.
- Experience building and managing a marketing budget, including prioritizing spend across multiple channels and functions.
- Excellent written and verbal communication skills, with the ability to translate technical hardware detail into messaging for a range of audiences.
- Willingness to travel (roughly once every 2 months) to Framework's San Francisco office for product review cycles and workshops, plus occasional travel for marketing events and photoshoots.
What's Nice to Have- Familiarity with Framework Computer, our products, and our community.
- Experience in consumer electronics marketing.
- Experience with PC building or other hardware DIY projects (3D printing, Arduino, Raspberry Pi).
- Experience partnering with a Creative Director or in-house creative team on integrated launch campaigns.
- Background in an early-stage or scaling startup, comfortable building process where none exists yet.
What You'll Love- Competitive salary, equity, and health benefits
- Paid company holidays plus 20 PTO days per year
- Paid Parental Leave
- Flexible work hours and locations, including every other Friday off!
- 401K with matching for US employees
- The chance to work at a startup that is making a positive social and environmental impact.
The pay range for this role is $171,000 - $220,000 USD per year. The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.Additional NotesPlease be aware that we only post jobs directly on our career site, LinkedIn, ZipRecruiter, Monster, Talent.com, MyJobHelper, Adzuna, Jora, and Jooble. We do not use Indeed. For the safest experience, please apply directly on our career site. We also follow a rigorous hiring process, meaning we do not extend offers without multiple rounds of live interviews. Most importantly, we do not issue checks to candidates and will never ask for personal financial information, such as bank details or credit card numbers, during the interview and offer process. We manage onboarding through our HRIS platform and provide all necessary equipment directly to our employees. All official communications during the interview process only come from [redacted].rippling.com and [redacted].work. If you receive a suspicious message, email, or job offer, please do not click on any links and report this incident to us at [redacted].
