Edward Jones

Director Marketing-Experience Strategy

Edward Jones • $150K — $180K *
St. Louis, MO 63129In-Person
Finance & Insurance
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Design, Customer Experience, or a related field.
  • 15+ years of progressive leadership in customer experience, experience strategy, service design, product development, or business transformation.
  • 5+ years leading leaders and building high-performing teams.
  • Proven ability to lead large-scale, cross-functional initiatives in complex organizations.
  • Fluency in translating business strategy into experience-driven outcomes.
  • Strong executive presence to influence and communicate across all organization levels.
  • Experience in developing strategic roadmaps, business cases, and sustainable change initiatives.

Responsibilities

  • Lead the execution of the advisor practice experience strategy for business growth.
  • Define vision and experience principles ensuring alignment with business and client needs.
  • Translate emerging needs into scalable experience strategies and roadmaps.
  • Shape initiatives affecting critical experiences and align priorities for value creation.
  • Establish the operating model and governance for consistent strategy activation.
  • Champion an experience-led approach balancing human needs with business objectives.
  • Serve as a trusted advisor to senior leaders on experience and market trends.

Benefits

  • Comprehensive medical and dental coverage.
  • 401k retirement plan with tax-advantaged accounts available.
  • Generous paid time off including 15 vacation days, sick time, and ten paid holidays.
  • Employee Assistance Program for associates.
  • Opportunities for bonuses and profit sharing.
Full Job Description
Opportunity Overview

What You'll Do
Strategic Leadership
  • Lead the development and execution of the firm's advisor practice experience strategy, aligned to business objectives and long-term growth.
  • Define the enterprise vision and experience principles for advisor practices, ensuring consistency across business priorities, client needs, and practice team expectations.
  • Translate unmet needs and emerging expectations into differentiated experience strategies, scalable enterprise capabilities, and multiyear roadmaps.
  • Shape the portfolio of enterprise initiatives affecting critical experiences, aligning priorities, investments, and sequencing to the opportunities that create the greatest human and business value.
  • Define the operating model, governance, and enterprise capabilities required to activate the experience strategy consistently across business, product, technology, operations, marketing, and field leadership.
  • Champion an experience-led approach to enterprise strategy and transformation, ensuring human needs inform decisions while balancing growth, scalability, risk, operational performance, and commercial value.
  • Serve as a trusted advisor to senior leaders, bringing a perspective on experience, technology, and market trends and translating those insights into strategic choices, business implications, and investment recommendations.
Experience Design & Innovation
  • Apply research, design thinking, journey mapping, and test-and-learn methods to identify moments that matter, resolve friction points, and drive innovation and continuous improvement.
  • Own Voice of Advisor and Voice of Client programs, including feedback, interviews, and insight synthesis, translating what you hear into prioritized action.
  • Define and evaluate new experience concepts, capabilities, operating models, and frameworks, translating the branch and advisor experience into measurable components that can be monitored, improved, and scaled enterprise-wide.
  • Explore AI-enabled personalization and journey orchestration to anticipate advisor and client needs across channels, not just react to them.
  • Establish and advance experience standards and best practices in partnership with research, insights, measurement, and design teams.
  • Enable advisors, practice teams, and the firm's 50,000 professionals to deliver an exceptional client experience across in-person, virtual, and hybrid interactions.
Enterprise Influence & Partnership
  • Partner with senior leaders across business, marketing, operations, technology, and field leadership to align priorities and deliver integrated solutions.
  • Present strategic recommendations, business cases, and experience roadmaps to executive leadership.
  • Keep advisor and practice needs at the center of strategic planning and execution across cross-functional teams.
  • Provide matrix leadership across insights, measurement, and design, connecting experience outcomes to business value.
  • Build the relationships and networks that advance enterprise objectives and drive adoption of new ways of working.
Operational Excellence
  • Lead complex, enterprise-wide initiatives that require strategic thinking, sound judgment, and disciplined execution.
  • Define and own the key experience measures for advisor practices, translating insight into business impact and prioritization for senior leaders.
  • Anticipate risk, resolve escalated issues, and ensure high-impact programs land successfully.
  • Manage budgets across departments and allocate resources to advance strategic goals


Position Requirements

What You'll Need
Required Qualifications
  • Bachelor's degree in Business, Marketing, Design, Customer Experience, or a related field.
  • 15+ years of progressive leadership in customer experience, experience strategy, service design, product development, or business transformation.
  • 5+ years leading leaders and building high-performing teams.
  • A track record of leading large-scale, cross-functional initiatives inside complex, matrixed organizations.
  • Fluency in translating business strategy into experience-driven outcomes.
  • Executive presence, with the ability to influence and communicate at every level of an organization.
  • Experience building strategic roadmaps, business cases, and change initiatives that stick.
Preferred Qualifications
  • MBA or Master's degree in Business, Marketing, or Design.
  • Financial services experience.
  • Deep expertise in CX, service design, human-centered design, journey management, or experience transformation.
  • Experience building and scaling enterprise experience management capabilities, including governance, measurement, and design standards.
  • Familiarity with journey orchestration, and modern experience management platforms.


Salary Information

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

About Edward Jones

Edward Jones provides investment advisory and management services to individual investors. It also offers wealth management, retirement and college savings plans, insurance, and advisory services.

Edward Jones Careers

Join the thriving team at Edward Jones and be part of a company renowned for its commitment to professional growth and innovation. As a leader in the financial services industry, Edward Jones offers unparalleled job opportunities that empower you to shape your future and foster a culture of leadership and diversity.

Opportunities Await

At Edward Jones, we are constantly expanding our team with roles that challenge and reward our employees. Explore a range of positions that suit your skills and career ambitions, from entry-level to senior leadership roles. Whether you're looking for a full-time position or an internship, Edward Jones provides a platform for growth and learning.

Innovate and Lead

Step into a role at Edward Jones and join a culture steeped in innovation and leadership. Our professionals are at the forefront of developing new strategies for financial management, helping to drive the company forward while maintaining our commitment to client-centric solutions.

Grow With Us

Career growth is not just a possibility at Edward Jones—it is a promise. We are dedicated to your professional development through comprehensive training programs, leadership workshops, and continuous learning opportunities. Our commitment to your growth is matched by our dedication to diversity and inclusion, ensuring all team members have the opportunity to thrive.

Benefits and Culture

Edward Jones is committed to offering a supportive work environment where every team member feels valued. Enjoy competitive benefits, including health, retirement plans, and family-friendly policies that make balancing your professional and personal life easier. Our culture promotes teamwork, respect, and integrity, all foundational to our business ethos.

Join Our Team

Are you ready to take the next step in your career? Edward Jones is hiring! We are looking for passionate, curious, and driven individuals to join our team. Bring your unique skills and perspective, and help us continue to offer top-tier financial solutions to our clients.

Networking and Professional Development

Networking at Edward Jones goes beyond connecting with colleagues; it involves engaging with a broad community of professionals dedicated to financial excellence and client service. Enhance your career through our robust networking channels and gain insights that can propel you to new heights.

Prepare for Your Future

Starting your career at Edward Jones is made smoother with resources like resume tips, interview coaching, and job matching based on your skills and interests. Personalize your job search with our tailored career advice and discover how Edward Jones can be the key to your professional success.

Stay Connected

Keep up to date with the latest from Edward Jones Careers by subscribing to our job alert emails. Receive personalized updates that match your career interests and get ahead with insider tips and industry-leading insights.

Explore Edward Jones Jobs

Search open positions that align with your career goals at Edward Jones. We look for individuals who are solution-driven, creative, and eager to take on challenges. Explore the opportunities and find out how you can contribute to our team’s success.

Edward Jones: A Place Where Careers Flourish

At Edward Jones, your career is our priority. Join us and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your journey to professional excellence starts here.
Learn more about Edward Jones
Size
50,000 employees
Industry
Finance & Insurance
Founded
1997
* Ladders Estimates

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