Director, Marketing & Community Relations

CAN Community Health Inc

$120K — $162K *
Tampa, FL 33647In-Person
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in marketing, business, communications, public relations, healthcare administration, or public health preferred.
  • 5+ years of experience in a healthcare or public health environment.
  • Strong knowledge of marketing and integrated communications strategies.
  • Proficient in program management and project management within healthcare settings.
  • Valid driver's license and vehicle insurance required.

Responsibilities

  • Provide strategic leadership for integrated marketing and community relations.
  • Develop and implement marketing strategies aligned with organizational goals.
  • Lead brand management efforts to enhance the organization's public image.
  • Drive patient acquisition through innovative healthcare marketing initiatives.
  • Support clinic and regional marketing efforts to boost awareness.
  • Oversee the creation and execution of integrated marketing campaigns.
  • Manage budgeting and resources for marketing projects.

Benefits

  • Full-Time Monday-Thursday schedule with half-day Friday.
  • Opportunity to influence public health initiatives and community trust.
  • Leadership role in a mission-driven healthcare organization.
  • Potential for professional development in healthcare marketing and strategy.
Full Job Description
Director, Marketing & Community Relations

Schedule: Full-Time | Day Shift | Monday-Thursday 8:00 am - 5:30 pm Friday 8:00 am - 12:00 pm

Pay Rate: $120,081 - $162,109 annually based on experience

What You'll Do

The Director, Marketing & Community Relations provides strategic leadership for CAN Community Health's integrated marketing, brand management, clinic marketing support, communications, community relations, and thought-leadership initiatives. This role is responsible for translating CAN's mission, strategic priorities, healthcare services, and growth objectives into integrated marketing and communications strategies that strengthen the CAN brand, support clinic and service lines, increase patient awareness and acquisition, build community trust, and position CAN as a leading voice in public health.
  1. Promotes and practices the organization's mission and values and follows its policies and procedures.
  2. Marketing Strategy & Leadership
  3. Brand Strategy & Management
  4. Healthcare Marketing & Patient Acquisition
  5. Clinic & Regional Marketing Support
  6. Integrated Marketing Campaigns
  7. Communications & Public Relations
  8. Community Relations
  9. New Market & Service-Line Marketing
  10. Budget Management
  11. Project Management

Supervisory Responsibilities

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of an employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

Education/Professional:
  1. Master's degree. Concentration in marketing, business, communications, public relations, healthcare administration, and public health strongly preferred.
  2. Minimum of 5 years' experience in a health care or public health setting
  3. Knowledge in marketing, program management, healthcare marketing, integrated communications, and project management.
  4. Experience within healthcare, public health, nonprofit healthcare, health plans, hospitals, physician organizations, or other mission-driven healthcare environments.
  5. Must be able to operate a motor vehicle and have valid insurance and driver's license.

Must be able to pass a Level I and Level II Background check as required (https://info.flclearinghouse.com)

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