Scotiabank

Director, Marketing Channel Strategy & Operations

Scotiabank • $120K — $150K *
Toronto, ON M3C 0E3In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of experience in process governance or operations, marketing or channel operations, digital marketing, and/or enterprise operations roles.
  • Demonstrated strength in program/project management (Agile and/or waterfall).
  • Strong strategic, analytical, and problem-solving skills with a focus on operational KPIs.
  • Excellent executive presence and stakeholder management skills, influencing senior partners without authority.
  • Experience in direct people management and talent development.
  • Ability to navigate ambiguity in a fast-paced environment with a focus on continuous improvement.
  • Experience in designing and improving end-to-end processes across multiple channels.
  • Familiarity with risk and compliance in marketing, including governance routines.

Responsibilities

  • Lead transformation efforts to enhance campaign delivery processes and tooling.
  • Define the vision for future campaign processes and oversee projects for speed and execution.
  • Manage workflow mapping and implement training programs to standardize best practices.
  • Identify and resolve bottlenecks in the campaign cycle using KPIs for measurement.
  • Lead communications and resolution of campaign issues while driving operational performance.
  • Elevate project management capabilities and foster a culture of continuous improvement.
  • Drive executive-sponsored initiatives, ensuring accountable delivery and clear milestones.
  • Establish governance frameworks and manage marketing risks to ensure compliance.

Benefits

  • A rewarding career path with diverse opportunities for professional development.
  • A culture promoting teamwork and collaboration to achieve business goals.
  • An inclusive workplace valuing diversity of thought and experience.
  • Commitment to making a positive impact in the communities served.
  • Opportunity to work with enthusiastic teams ensuring key business services.
Full Job Description
Requisition ID: 268309

The role:

As Director, Marketing Channel Strategy & Operations, you will be accountable for owning the end to end campaign operations process focused on accelerating operational excellence across marketing channels and centres of excellence. This role combines strategy, cross-functional transformation, and systems/operational enablement to improve speed to market, quality, and control outcomes. You will own and evolve channel operating models, governance and performance routines, and enable teams to execute consistently at scale. This function will lead a team of project managers who support digital channel delivery across agile marketing squads across all businesses.

We are seeking a strategic, motivated and curious leader who gets excited by process optimization, and galvanizing change across teams. This individual will be responsible for elevating campaign operational excellence across teams, striving for continuous optimization across people, process and technology. This is a highly visible role with accountability to senior leadership and cross-functional partners (Marketing, Product, Technology, Data, Risk/Compliance, Legal, and Operations).

Is this role right for you? In this role, you will:

Campaign & Process Operational Optimization
  • Lead cross-functional transformation to redesign campaign delivery processes and tooling, improving scale, cycle time, and quality across marketing channels.
  • Defining the vision for future state campaign process, and overseeing cross functional projects to enhance speed to market and flawless cross-channel execution of campaigns.
  • Managing and maintaining source of truth for E2E campaign process workflow mapping and documentation and implementing training and change management programs and resources to standardize and scale best practices across squads and channel COEs.
  • Defining feedback loop process in campaign cycle including identify recurring bottlenecks and failure points; implement root-cause fixes (process, controls, training, automation) and measure impact through clear operational KPIs.
  • Lead the Issues Management Task Force for marketing channels-managing communications and resolution of campaign related issues, driving root-cause resolution, control improvements, and sustained operational performance


Project Management Leadership, Governance & Risk Management
  • Elevate project management functional expertise, leading a team of digital channel delivery experts. Strong people leadership competency supporting effective goal setting, coaching, feedback, and performance management; foster a culture of operational rigor, continuous improvement, and strong risk mindset.
  • Lead and influence cross-functional teams to improve marketing operating performance (e.g., reduce campaign defects/issues, improve throughput, strengthen controls, and accelerate speed to market).
  • Represent and drive cross-functional executive-sponsored initiatives by aligning stakeholders on scope, trade-offs, and decisions; establishing clear milestones; and ensuring accountable delivery of outcomes.
  • Support wider transformational roadmaps through process enablement and effective project management support as required at a campaign and program level
  • Define and run governance frameworks for marketing channels (intake/prioritization, stage gates, QA, approvals, control checks, documentation) to enable scalable and compliant execution, leveraging leading marketing technology (ie. Adobe Workfront Planning)
  • Own marketing issues and risk management routines (issue intake, severity assessment, remediation plans, sustainable fixes, and leadership reporting) to protect customers and keep the bank safe.


Digital Channel Centres of Excellence (CoE) Strategy Enablement
  • Translate business and marketing strategy into actionable operating plans (intake, prioritization, capacity, delivery cadences), frameworks, and governance to deliver against channel and campaign targets.
  • Build and evolve channel operating models, playbooks, and enablement (roles/RACI, stage gates, QA standards, documentation, training) to support sustainable transformation and growth.
  • Establish best practices and performance standards across centres of excellence including establishing and supporting operational reporting & insights for executive leadership


Do you have the skills that will enable you to succeed? We'd love to work with you if you have experience with:

  • 8+ years of experience in process governance or operations, marketing or channel operations, digital marketing, and/or enterprise operations roles.
  • Demonstrated strength in program/project management (Agile and/or waterfall), including building governance, plans, issue logs, and executive-ready status reporting.
  • Strong strategic, analytical, and problem-solving skills, including defining operational KPIs and using data to prioritize and drive decisions.
  • Excellent executive presence, communication, and stakeholder management skills, with the ability to influence without authority across senior partners.
  • Experience with people and practice leadership, including coaching and developing talent; prior direct people management experience is required
  • Comfort leading through ambiguity in a fast-paced, evolving environment, with a continuous improvement and control-minded approach.
  • Experience designing and improving end-to-end processes, ideally across multiple channels.
  • Working knowledge of risk, controls, and compliance in marketing (e.g., approvals, record keeping, privacy/consent, fair advertising), including experience running issue remediation and governance routines.
  • Strong AI acumen and leveraging AI capabilities to optimize workflows is an asset
  • Preferred: Experience with MarTech and workflow tools (e.g., campaign management, email/service providers, CRM, tagging, DAM, work management tools) and driving automation/standardization


What's in it for you?

  • A rewarding career path with diverse opportunities for professional development.
  • A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience.
  • An organization committed to making a difference in our communities - for you and our customers.
  • Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services.


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Scotiabank

More Business Services Jobs

Find similar Director, Marketing Channel Strategy & Operations jobs:

NationwideToronto, ON