Job DescriptionMarketing Director, Cell TherapyAt Gilead, Creating Possible drives everything we do. It's evident in our mission and core values. This is how we built a culture of excellence that is fueled by a passion for improving the lives of people around the world and advancing the care of patients suffering from life-threatening diseases.
Kite, a Gilead Company, is a biopharmaceutical company that is engaged in the development of innovative cancer immunotherapies. We are helping change the paradigm of cancer treatment and we are revolutionizing individually tailored treatments. That means a fast moving and constantly changing environment, where we make discoveries every day - discoveries that include our own capabilities and our individual potential. Teamwork is at the heart of how we work, and this role is a vital leader within our team.
The RoleReporting to the Sr. Business Unit Director, Cell Therapy, the
Marketing Director, Cell Therapy will lead the marketing team responsible for the development and implementation of the annual strategic and tactical plans. The Marketing Director also plays a critical leadership role within the organization, responsible for leading and inspiring the larger cross functional brand team to ensure successful execution against in-market brands, as well as launch readiness for future assets.
15-20% travel in Canada and Internationally is required. This is an office based role subject to Gilead Flexible work policy.
How you will help to 'Create Possible'- Lead the planning, development and implementation of integrated marketing strategies and associated tactical plans. Such activities will also include performance and tracking metrics for plan evaluation, as well as managing the marketing budget.
- Contribute to the development and execution of the cell therapy franchise strategy for in-market and launch assets as part of the BU leadership team
- Line management responsibility of marketing team
- Lead the Canadian Cell Therapy Brand Team to develop wider cross-functional activities in line with brand strategy
- Develop effective working relationships and effective engagement plans with experts and other key stakeholders to strengthen Kite/Gilead's position within the hematology market.
- Ensure strong alignment of brand strategy and sales execution. Drive robust POA meetings in partnership with sales leadership.
- Ensure strong commercial presence at relevant Oncology / Hematology Congresses in alignment with all relevant internal stakeholders.
- Develop an impactful and targeted Patient Advocacy Group engagement strategy in partnership with Public Affairs team.
- Drive appropriate Multi-Channel-Marketing activities with a continued eye for innovation in the digital marketing space.
- Liaise with regional and global HQ to ensure alignment of Canadian campaigns to Global plans and act as a champion of collaboration with the Business Unit
- Demonstrate leadership excellence in project management and effectively managing multiple projects and priorities, including close working with agencies
- Continually monitor environment and leverage market research/analytics to optimise marketing plan and tactics
- Ensures that all marketing activities are in compliant with Kite/Gilead SOP and PAAB
Knowledge, Experience and Skills- Expertise and track record of successful leadership in market planning, tactical development and implementation, budget management and tracking progress of campaigns
- Strong strategic thinker with ability to formulate, develop and execute strategy
- People management experience a must
- Oncology / Hematology marketing experience - preferably in lymphoma or leukemia
- Strong team ethic and proven ability to work with cross-functional teams.
- Strong knowledge of Canadian healthcare environment and ability to work with Market Access to help secure favorable pricing and reimbursement outcomes
- Excellent analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas.
- Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
- Excellent planning and organizational skills, including ability to follow tasks/assignments through to completion
- Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
- Advanced University degree required, MBA preferred.
The salary range for this position is CAD $170,255 - $220,330 annually. In addition, this role is eligible for a discretionary target annual bonus. Gilead determines base compensation by considering factors such as experience, qualifications, and geographic location. As a result, actual compensation may vary.
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