Creative Artists Agency

Director, Marketing & Brand Partnerships - CAA Hockey

Creative Artists Agency$202K — $237K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation
  • Strong background in partnership development and negotiations
  • Proven leadership experience managing teams and staff
  • Excellent communication, organizational, and relationship-building skills
  • Established network across brands, agencies, and the sports marketing industry
  • Hockey industry knowledge preferred
  • Entrepreneurial mindset with the ability to thrive in a fast-paced environment

Responsibilities

  • Develop partnership strategies for CAA Hockey clients
  • Identify, secure, and execute new brand partnerships, endorsement opportunities, and marketing deals for clients
  • Lead, manage, and develop the Marketing and Client Servicing team
  • Build and maintain relationships with clients, brands, teams, and media partners
  • Collaborate with On-Ice Agents to execute client marketing initiatives
  • Develop relationships throughout CAA to identify additional opportunities for clients
  • Stay current on market trends and brand partnership strategies

Benefits

  • Hybrid work environment based in Los Angeles
  • Access to a discretionary bonus
  • Eligibility for comprehensive benefits package
Full Job Description

Job Description

The Department 

CAA Hockey is a full-service agency that sees the big picture. Our outstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation.

The Position

CAA Hockey is seeking a Director of Marketing and Brand Partnerships to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business.  This person will oversee the Off-Ice/Marketing staff, drive new business opportunities for clients, and develop strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals

Responsibilities

  • Develop partnership strategies for CAA Hockey clients

  • Identify, secure, and execute new brand partnerships, endorsement opportunities, and marketing deals for clients

  • Lead, manage, and develop the Marketing and Client Servicing team; build strategy and provide support in client servicing, deal execution, partnership activations, campaigns, appearances, and sponsorship deliverables

  • Build and maintain relationships with clients, brands, teams, CMOs, agencies, sponsors, and media partners

  • Collaborate with On-Ice Agents and internal partners to execute on client marketing initiatives

  • Develop relationships throughout CAA to identify and create additional opportunities for clients

  • Develop creative strategies to grow client visibility and commercial opportunities

  • Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies

  • Travel required based on client, event, and partnership opportunities.

Qualifications

  • 10+ years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation

  • Strong background in partnership development, negotiations, and client servicing

  • Proven leadership experience managing teams and staff

  • Excellent communication, organizational, and relationship-building skills

  • Established network across brands, agencies, and the sports marketing industry

  • Hockey industry knowledge preferred

  • Entrepreneurial mindset with the ability to thrive in a fast-paced environment

Location

This role is hybrid, based in our Los Angeles office.

Compensation

The annual base salary for this position is in the range of $202,000 - $237,000 in Los Angeles, CA. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

About Creative Artists Agency

Creative Artists Agency, LLC operates as a talent and sports agency in the United States and internationally. The company represents various artists, including actors, directors, writers, producers, and other entertainment professionals. It also provides strategic marketing and consulting services; and creates and manages branded entertainment marketing campaigns for advertisers. In addition, the company offers sports consulting services, including the representation of athletes in baseball, basketball, football, golf, soccer, tennis, and other sports. Creative Artists Agency, LLC was founded in 1975 and is headquartered in Los Angeles, California.
Learn more about Creative Artists Agency
Size
2,000 employees
Industry
Founded
1975

Similar Jobs

More Jobs at Creative Artists Agency

More Hospitality & Recreation Jobs

Find similar Director, Marketing & Brand Partnerships - CAA Hockey jobs: