We are seeking a
Director of Marketing Automation for our
Broomfield, CO location.
The Director of Marketing Automation will lead the design, optimization, and execution of our marketing automation ecosystem. This role is responsible for driving scalable, data-driven marketing programs through best-in-class platform management, deep integration with Salesforce (SFDC), and disciplined lead management practices. You will play a critical role in aligning Marketing, Sales, and Revenue Operations ensuring seamless lead flow, accurate data, and measurable impact on pipeline and revenue.
Key Responsibilities:- Enterprise martech strategy ownership: Sets global standards and policy for marketing automation and the broader martech ecosystem; defines the target-state architecture across platforms (HubSpot/Marketo, SFDC, CDP, enrichment, attribution, analytics).
- Multi-year architecture direction: Establishes and maintains a multi-year roadmap covering platform evolution, integrations, data model governance, and process standardization across regions and business lines; accountable for long-term coherence and scalability.
- Key Advisor to Marketing Operations VP and business leads: Serves as a senior internal authority for Marketing Automation; advises the VP of Marketing Operations and cross-functional leadership (Sales Ops/RevOps, Analytics, IT) on strategic investments, architecture decisions, and risk/benefit tradeoffs; leads enterprise-scale cross-functional initiatives.
- Global remit with deep technical leadership: Directs API/middleware approach (e.g., Workato, Zapier, Mulesoft), attribution frameworks, and lead lifecycle/scoring/routing at enterprise scale; owns vendor strategy and platform governance.
- Lead Management & Lifecycle: Architect and continuously improve lead lifecycle stages, scoring models, and routing logic, ensuring SLA alignment between Marketing and Sales for lead follow-up and conversion; driving MQL to SQL conversion improvements through data and process optimization
- Analytics & Performance: Developing reporting frameworks to measure campaign performance, funnel conversion, and ROI; Partnering with analytics teams to deliver actionable insights to Marketing and Sales leadership and ensuring accurate attribution modelling across channels and programs
You Must Have:- Minimum High School Diploma/GED
- 10+ years of experience in marketing automation, marketing operations, or revenue operations
- Due to Contractual requirements, must be a U.S. Person defined as, U.S. citizen permanent resident or green card holder, workers granted asylum or refugee status.
- Due to national security requirements imposed by the U.S. Government, candidates for this position must not be a People's Republic of China national or Russian national unless the candidate is also a U.S. citizen.
We value:- Deep hands-on expertise with marketing automation platforms (HubSpot strongly preferred)
- Strong experience integrating with Salesforce (SFDC) and managing CRM data architecture
- Proven track record of building and optimizing lead management and lifecycle frameworks
- Experience managing complex martech stacks and integrations
- Strong analytical mindset with experience in reporting, attribution, and funnel optimization
- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders
- Experience managing and developing high-performing teams
- Experience in B2B SaaS or enterprise technology environments
- Familiarity with ABM platforms, CDPs, and data enrichment tools
- Experience with API integrations and middleware (e.g., Workato, Zapier, Mulesoft)
- Knowledge of data privacy regulations (GDPR, CCPA) and compliance best practices
$208,000 - $260,000 a year
Compensation & Benefits:Incentive Eligible - Range posted is inclusive of bonus target
The pay range for this role is $208,000 - $260,000 annually. Actual compensation within this range may vary based on the candidate's skills, educational background, professional experience, and unique qualifications for the role.
A competitive salary and innovative, game-changing work
Flexible work schedule
Employer subsidized health, dental, and vision insurance
401(k) match for student loan repayment benefit
Equity, 401k retirement savings plan + 12 Paid holidays and generous vacation + sick time
Paid parental leave
Employee discounts
