Director, Marketing and Sales Enablement
POSITION DESCRIPTION
The Director of Marketing and Sales Enablement is responsible for driving the company's value proposition in alignment with our mission and vision. This leader will oversee marketing strategy, demand generation, and sales enablement initiatives to accelerate customer acquisition, product and solution preference, and increase revenue growth.
This role combines marketing leadership with sales training and enablement, ensuring that campaigns are effectively translated into impactful sales tools, training programs, and field execution strategies. The Director will work cross-functionally to align marketing initiatives with sales objectives, optimize team performance, and support sustainable growth.
KEY RESPONSIBILITIES
- Strategic Leadership and Commercial Enablement.
- Shape and communicate the company's vision, mission, and differentiated value proposition.
- Align the organization around positioning, messaging, and go-to-market tactics.
- Analyze competitive landscape and customer insights to inform strategic decisions and sales training needs.
- Develop and execute marketing campaigns that drive lead generation and pipeline growth.
- Oversee creative development including email campaigns, website content, sales collateral, advertising, promotional assets, and trade show presence (virtual and in-person).
Demand Generation & Growth Marketing
- Create and implement world-class marketing programs that generate inbound traffic, sales-ready leads, and measurable revenue impact.
- Develop targeted campaigns for clinical, scientific, and technical audiences, including hospital-based stakeholders.
- Track campaign performance metrics and optimize initiatives to maximize ROI.
- Manage marketing budgets and ensure effective allocation of resources.
Sales Enablement & Training
- Design, implement, and oversee comprehensive sales and marketing training programs to enhance team performance and product knowledge.
- Execute training programs by collaborating with sales leadership to determine methodology, preparing training materials, developing course content, and communicating effectively with key stakeholders, management, and trainees.
- Owns scheduling, planning and facilitation
- Delivers content where appropriate
- Gathers feedback to assess the effectiveness of sales training programs
- Develop and maintain training curriculum, onboarding materials, and sales playbooks aligned with marketing campaigns and product launches.
- Translate marketing strategies into actionable sales tools and training resources that reinforce the company's value proposition.
- Partner with sales leadership to align training initiatives with revenue goals and market opportunities.
- Travel alongside field employees to identify areas of improvement and additional training needs on the effective communication of our solution.
On Going Sales Team Developmental Needs
- Plan a cadence of quarterly virtual sales training events on a variety of topics designed to increase reps' knowledge and ability to deliver clinical value to their customers.
- Develop ongoing training and education plan to ensure Sales team always have the latest product and competitive knowledge.
Cross-Functional Collaboration & Execution
- Work collaboratively across departments to ensure cohesive execution of marketing and demand generation plans.
- Manage external creative agencies to ensure on-time and on-budget project delivery.
- Oversee timely development and deployment of creative assets.
- Utilize CRM and LMS systems to track campaign effectiveness, training compliance, and performance metrics.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field required.
- 7-10+ years of progressive experience in sales, marketing, or sales training leadership roles.
- Proven track record of developing and executing marketing and sales programs that drive customer acquisition and brand growth.
- Experience designing and delivering high-impact sales training programs.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Demonstrated experience targeting clinical, scientific, or technical audiences (hospital-based experience preferred).
- Experience managing budgets and external agencies.
Technical Skills
- CRM systems (e.g., Salesforce, HubSpot).
- Learning Management Systems (LMS).
- Strong analytical and reporting capabilities (Excel, PowerPoint, KPI dashboards).
Core Competencies
- Strategic thinker with strong business acumen.
- Exceptional communication and presentation skills.
- Highly organized with strong attention to detail.
- Collaborative leader with the ability to influence cross-functional stakeholders.
- Self-starter who thrives in a fast-paced, growth-oriented environment.
- Strong relationship-building skills with a positive, team-focused mindset.
For more information, visit magnolia-medical.com
