Becton, Dickinson and Company

Director Marketing Alaris System sets and IV Fluids

Becton, Dickinson and Company • $150K — $180K *
San Diego, CA 92154In-Person
Healthcare
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or a Technical field (MBA a plus)
  • 8+ years of progressive experience in marketing and product management, with at least 3 years as a people leader
  • Proven leadership in the medical device or healthcare industry strongly preferred
  • Demonstrated success in leading cross-functional teams and driving commercial excellence
  • Strong analytical, strategic thinking, and communication skills
  • High integrity, resilience, and a growth mindset
  • Previous experience in regional or global marketing roles within the medical device or healthcare industry.

Responsibilities

  • Collaborate with regional marketing teams to create and execute global commercialization plans.
  • Leverage integrated business planning to track key demand, supply, and commercial performance metrics.
  • Propose and monitor pricing corridors to ensure optimal value capture.
  • Lead cross-functional teams to align strategies and secure execution.
  • Establish relationships with third-party suppliers for operational efficiency.
  • Develop and implement customer-focused commercial strategies based on market insights.
  • Engage directly with customers to identify clinical and economic needs.

Benefits

  • Comprehensive Total Rewards program focused on attracting and retaining talent.
  • Opportunities for reward and recognition within a performance-based culture.
  • Competitive package of compensation and benefits programs.
Full Job Description
Job Description

We are seeking a dynamic, strategic, and commercially-minded Director of Marketing to lead our Alaris Systems Dedicated sets and IV Fluids portfolio. These portfolios together represent ~$720M in global revenue with mid-single-digit growth expectations.

This is a critical role in scope and impact, with accountability to Senior Director WWIPD for global revenue and margin performance, product management, and cross-functional leadership. You will serve as the leader for the dedicated sets and IV Fluids portfolio that protect patients and healthcare workers across care settings.

Key responsibilities:

Strategic Business Leadership
  • Collaborate with regional marketing teams to support WWIPD leadership in the development of global commercialization plans, including differentiated value propositions, innovative business models, and targeted channel strategies to drive growth. Further collaborate with regional marketing team in execution of such plans.
  • Leverage integrated business planning to establish and monitor key indicators of demand, supply, and commercial performance; engage regularly with regional teams to drive results and mitigate execution risks.
  • Propose pricing corridors for approval by WWIPD leadership, monitoring pricing and margin performance, and ensuring governance mechanisms are in place to optimize value capture.


Cross-Functional & External Collaboration
  • Lead a cross-functional team with R&D, Medical Affairs, Regulatory, Supply Chain, and other internal stakeholders to ensure strategic alignment and flawless execution.
  • Liaise with third-party suppliers and vendors to support business objectives and operational excellence.


Market & Customer Insight
  • Develop and implement commercial strategies at the direction of the Sr Director and aligned with WWIPD priorities, grounded in deep customer insights and external market trends, ensuring alignment with business priorities and regional stakeholders.
  • Deliver marketing plans, pricing strategies, and portfolio reviews, aligned with WWIPD priorities, while driving continuous improvement in commercial excellence processes.
  • Monitor market dynamics, competitive activity, clinical evidence, and regulatory guidelines to proactively shape market strategy and identify growth opportunities.
  • Engage directly with customers to understand clinical and economic needs, becoming a strong advocate for customer-centric innovation and decision-making.


Skills & Competencies
  • General Management Mindset
  • Strong business acumen and strategic thinking with a proven ability to lead complex, cross-functional initiatives in a matrixed global organization.
  • Demonstrated ability to influence without authority and drive alignment across diverse teams and geographies.


  • Customer-Centric & Insight-Driven
  • Deep commitment to understanding customer pain points and translating insights into actionable strategies and programs.
  • Ability to synthesize market, customer, and competitive intelligence into compelling business cases.


  • Executional Excellence
  • High degree of personal accountability, results orientation, and integrity.
  • Strong prioritization and time management skills with the ability to thrive in fast-paced, high-stakes environments.


  • Leadership & Communication
  • Advanced communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.
  • Proven ability to build, coach, and inspire high-performing teams.


  • Change Agility & Resilience
  • Growth mindset with the courage to challenge the status quo and drive transformational change.
  • Comfortable navigating ambiguity and leading through uncertainty.


Qualifications
  • Bachelor's degree in Marketing, Business, or a Technical field (MBA a plus)
  • 8+ years of progressive experience in marketing and product management, with at least 3 years as a people leader
  • Proven leadership in the medical device or healthcare industry strongly preferred
  • Demonstrated success in leading cross-functional teams and driving commercial excellence
  • Strong analytical, strategic thinking, and communication skills
  • High integrity, resilience, and a growth mindset
  • Previous experience in regional or global marketing roles within the medical device or healthcare industry.


Required Skills

Optional Skills

Primary Work Location
USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

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Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

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Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

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Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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