American Express

Director, Managed Offers Marketing

American Express$150K — $200K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in marketing, strategy, or related areas
  • Demonstrated success in leading teams for measurable results
  • Proficient in digital and dialogic marketing strategies
  • Ability to navigate complex, matrixed organizations effectively
  • Strong strategic thinker with execution capabilities
  • Exceptional communication and influencing skills
  • Analytical and commercially minded

Responsibilities

  • Lead strategy and execution for managed offers in Small Business and Corporate Card segments
  • Drive customer engagement and retention through dialogic marketing programs
  • Collaborate with US SME teams for field engagement and revenue protection
  • Set strategic direction for managed offers and co-develop enhancement roadmaps
  • Manage cross-functional collaborations to launch marketing initiatives
  • Identify and capitalize on cross-sell and spend opportunities with data-driven insights
  • Oversee performance management against key business metrics

Benefits

  • Comprehensive health and wellness programs
  • Retirement savings plan with company match
  • Paid time off and company holidays
  • Professional development and training opportunities
  • Flexible work arrangements and work-life balance support
Full Job Description
Job Description

The US SME Managed Customer Marketing (MCM) team is responsible for deepening relationships with Small Business and Corporate Middle Market customers through insight-led, integrated marketing. As MCM continues to scale offers for managed-specific "spend and get" offers, welcome bonus offers for new Cards acquired via field cross sell and cross sell for Business Line of Credit and One AP.

How will you make an impact in this role?

As Director, Managed Offers Marketing, you will lead strategy and execution across Small Business and Corporate Card cross sell, managed-specific "spend and get" offers and Business Line of Credit and One AP cross sell. This high-impact leadership role is accountable for driving cross sell, engagement, and spend, while ensuring strong alignment with field teams and enterprise partners.

You will oversee dialogic marketing programs, partnering closely with Product, US SME, and GCS Marketing to deliver measurable growth. You will play a key role in scaling existing offer strategy and building the roadmap for Corporate offers and future capabilities and strategy for "spend and get" offers as well as advancing how we deliver connected customer experiences across channels.

Responsibilities

  • Lead strategy, planning, and execution of managed offers across "spend and get" retention and loyalty offers and cross sell offers for both SBS and Corporate Card marketing for the Managed Customer portfolio
  • Drive engagement, retention, and spend through dialogic marketing programs
  • Partner with US SME teams to enable field-as-a-channel and generate and protect revenue
  • Set the strategic direction for managed offers marketing, including testing and scaling new strategies and co-developing the future tech roadmap to enhance existing offer infrastructure
  • Lead cross-functional collaboration with Product, Analytics, Finance, Risk, GMNS, and Enterprise teams to bring initiatives to market
  • Identify and scale cross-sell and spend opportunities using data-driven insights and improved channel integration
  • Own performance management, including forecasting, reporting, and optimization against key business metrics and build knowledge of field contribution to overall Small Business trends
  • Build and lead a high-performing team within a complex, matrixed environment
  • Ensure strong risk and compliance discipline across all marketing activities


Qualifications

Minimum qualifications
  • 10+ years of experience in marketing, strategy, or related fields
  • Proven track record of leading teams and delivering measurable business outcomes
  • Experience designing and scaling digital and/or dialogic marketing strategies
  • Ability to operate effectively in complex, matrixed organizations and drive alignment
  • Strong strategic thinking with the ability to translate vision into execution
  • Excellent communication and influencing skills
  • Strong commercial and analytical mindset


Preferred qualifications
  • Experience supporting sales or account management organizations
  • Knowledge of Small Business and Corporate products and customer segments
  • Experience building new capabilities or leading transformation initiatives
  • MBA or equivalent experience


Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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