Skechers USA, Inc

Director, Loyalty Strategy & Operations

Skechers USA, Inc$165K — $195K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in loyalty program management or related field
  • Strong analytical skills to assess program performance and customer behavior
  • Proven track record in driving customer engagement and retention initiatives
  • Experience partnering with cross-functional teams to implement strategic initiatives
  • Exceptional strategic thinking combined with operational execution capabilities
  • Ability to influence stakeholders and manage complex initiatives
  • Proficiency in CRM and personalization strategies

Responsibilities

  • Own and evolve the loyalty program roadmap based on customer insights and business goals.
  • Develop and execute customer engagement and retention strategies across retail and digital channels.
  • Evaluate loyalty program performance to identify optimization opportunities for future success.
  • Drive operational governance to ensure alignment with business objectives and execution timelines.
  • Lead execution of loyalty campaigns, ensuring accuracy and quality across customer touchpoints.
  • Partner with Analytics to track key loyalty metrics and inform decision-making.
  • Stay informed on industry trends to enhance the loyalty program's competitiveness.

Benefits

  • Opportunity to shape and lead a major customer loyalty initiative
  • Collaborative cross-functional work environment
  • Exposure to strategic decision-making at the leadership level
  • Encouragement of innovation through new initiatives
  • Focus on measurable business outcomes from loyalty strategies
Full Job Description
Skechers is seeking an experienced and highly motivated Director, Loyalty Strategy & Operations to help lead the strategy, execution, and operational evolution of the Skechers loyalty program across digital and retail channels. This role will be responsible for driving customer engagement, activation, retention, and long-term member value while ensuring loyalty initiatives are operationally scalable, measurable, and aligned with broader business objectives.

This role requires a highly hands-on leader who can independently drive initiatives from concept through execution, build structure and process in a fast-paced environment, and partner effectively across Retail, CRM/Personalization, Analytics, Product, IT, Operations, and Finance teams. The ideal candidate is equally comfortable developing strategy, evaluating business impact, influencing stakeholders, managing operational details, and driving accountability across complex cross-functional initiatives.

The ideal candidate combines strategic thinking with operational rigor and has a strong ability to connect customer experience improvements to measurable business outcomes.

  • Own and evolve the loyalty program roadmap, prioritizing initiatives based on customer insights, business impact, operational feasibility, and long-term program goals while partnering cross-functionally to support successful execution.
  • Own the loyalty business roadmap and partner closely with Loyalty Product and Technology teams to align priorities, define business needs, and support execution of initiatives that drive customer and business impact.
  • Develop and execute loyalty strategies and initiatives that support customer engagement, retention, and long-term member value across retail and digital channels.
  • Evaluate loyalty program performance, customer behavior, and initiative effectiveness to identify optimization opportunities and inform future prioritization and investment decisions.
  • Drive operational governance across loyalty initiatives, ensuring alignment between customer experience, business goals, technical capabilities, and execution timelines.
  • Partner cross-functionally with Retail, CRM/Personalization, Analytics, Product, IT, Operations, and Finance teams to successfully implement loyalty initiatives and improve omnichannel customer experiences.
  • Lead operational execution of loyalty campaigns, offers, promotions, and member experiences, ensuring accuracy, quality, and timely delivery across customer touchpoints.
  • Partner with Analytics to define, track, and report on key loyalty KPIs including enrollment, activation, engagement, retention, repeat purchase behavior, and customer lifetime value.
  • Identify operational challenges and proactively drive solutions that improve scalability, efficiency, customer experience, and overall program effectiveness.
  • Maintain accountability for execution quality, operational accuracy, and follow-through across loyalty initiatives, including coordination of supporting resources as needed.
  • Present roadmap priorities, program updates, recommendations, and performance insights to leadership and cross-functional stakeholders.
  • Stay informed on industry trends, competitive landscape, emerging technologies, and loyalty best practice.


The pay range for this position is $165,000-$195,000/yr USD.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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