Marriott International

Director, Loyalty, Lifecycle & Promotions Marketing

Marriott International • $130K — $160K *
Bethesda, MD 20817In-Person
Hospitality & Recreation
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field
  • 7+ years of progressive marketing experience with a focus on loyalty, lifecycle, and promotions
  • Proven ability to manage end-to-end marketing campaigns across various digital channels
  • Expertise in developing targeted promotions and member-exclusive offers
  • Strong analytical skills to translate insights and optimize marketing strategies

Responsibilities

  • Lead the strategy and design of promotions across different customer journeys
  • Develop cohesive marketing strategies to enhance customer engagement and lifetime value
  • Create go-to-market plans for promotional strategies and new loyalty initiatives
  • Collaborate with cross-functional teams to ensure integrated marketing execution
  • Monitor industry trends and emerging technologies to optimize campaign performance
  • Oversee external agency partnerships for project planning and creative execution
  • Identify new opportunities for member acquisition and engagement through innovative promotional experiences

Benefits

  • Career development opportunities
  • Collaborative and innovative work environment
  • Exposure to cutting-edge marketing technology
  • Participation in high-impact projects
  • Opportunity to lead a dynamic marketing team
Full Job Description
Job Description

JOB SUMMARY

The Director, Loyalty, Lifecycle & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver relevant communications, compelling promotional experiences, and scalable global marketing programs that maximize customer lifetime value.

This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Director will lead the strategy, design, go-to-market planning and optimization of broad and targeted promotions, promotional experiences and gamification capabilities that support member growth, revenue, engagement and sustained pointable activity. The role will also lead the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view across planning, experience design, requirements, launch readiness and ongoing sustainment.

The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset; proven experience in loyalty, lifecycle marketing, promotions; strong cross-functional collaboration skills; and a passion for innovation and emerging technology. This role demands excellent communication, project leadership and agency-management capabilities, with the ability to influence across functions and regions within a complex global organization.

CANDIDATE PROFILE

Education

  • Bachelor's degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.


  • Seven or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.


  • Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.


  • Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy


Preferred Experience

  • Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns.


  • Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.


  • Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.


  • Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders.


  • Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.


CORE WORK ACTIVITIES

  • Leads the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.


  • Builds cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.


  • Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.


  • Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.


  • Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.


  • Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.


  • Manages marketing budgets effectively and ensures alignment with strategic priorities, campaign goals and business impact.


  • Leads the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view throughout planning, development, launch and sustainment.


  • Provides input into member experience, technology, data, communications and operational requirements for new promotional and loyalty capabilities.


  • Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.


  • Creates gamified or digitally enabled experiences that encourage non-members to join and members to engage with Marriott Bonvoy digital channels during and outside the stay.


  • Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.


Performance & Results

  • Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.


  • Partners with marketing analytics teams to assess promotion effectiveness, identify audience opportunities and inform optimization strategies.


  • Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.


  • Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.


Delivering on Stakeholder Needs

  • Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives.


  • Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives.


  • Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.


  • Produces high-quality outputs, including reports, presentations and stakeholder updates, that support decision-making and alignment.


  • Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly.


Team Leadership & Development

  • Leads and inspires a high-performing team, fostering a culture of collaboration, accountability, innovation and continuous improvement.


  • Provides regular coaching and feedback to support team members' growth and development.


  • Identifies professional development opportunities to build marketing capabilities and leadership potential.


  • Sets clear expectations and empowers team members to take ownership and deliver impactful work.


  • Models strong cross-functional leadership and helps the team navigate ambiguity, competing priorities and evolving business needs.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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